Sun Life Collaborates with Wellthy to Enhance Life Insurance Services for End-of-Life Care
In a significant development aimed at improving the experience of life insurance members, Sun Life U.S., a prominent player among group benefits providers, has announced a partnership with Wellthy, a care concierge service. This collaboration seeks to address the often daunting challenges of end-of-life planning, grief, and loss that members and their families face during such critical times.
Sun Life recognized the emotional and logistical hurdles that often accompany bereavement and has thus committed resources through Wellthy to ensure their members receive the support they need. Sheila Sokolski, Vice President of Product Strategy and Portfolio Development at Sun Life U.S., expressed that life insurance transcends merely providing financial benefits upon death; it encompasses supporting individuals from the early stages of planning for their family's future, through the emotional turbulence that follows the loss of a loved one.
The service offered by Wellthy is multifaceted, embracing a wide array of needs that families may encounter. Wellthy employs a personalized approach, offering guidance, resources, and advocacy uniquely tailored to each family's situation. Through this partnership, families with Sun Life insurance will gain access to Wellthy's expertise, enabling them to navigate care, strategize ahead, and find comfort amidst their grief.
Lindsay Jurist-Rosner, Co-founder and CEO of Wellthy, highlighted the overwhelming nature of end-of-life processes—not just for families but also for individuals facing serious medical conditions. She articulated the reality that many individuals desire to ensure their loved ones are adequately cared for, yet they too must maneuver through a complex maze of emotions and practicalities. The initiative by Sun Life and Wellthy aims to deliver empathy and professionalism essential during such grave moments.
The unique services provided under this partnership include:
Furthermore, Wellthy's digital portal supplies an easy-to-access platform, loaded with centralized care planning tools and support mechanisms. This promotes connection among family members while relieving some of the burdens associated with caregiving.
Starting January 1, 2026, all Sun Life clients will benefit from Wellthy's services as part of their basic or voluntary group life insurance options, broadening the reach of these vital resources across most states in the U.S. This innovation reflects Sun Life's dedication to not only providing an insurance solution but to enhancing the overall wellbeing of its members during life’s most challenging passages.
About Sun Life:
Sun Life stands as a leader in international financial services, extending a diverse portfolio of asset management, wealth, insurance, and health solutions to a variety of clients. With strong holdings in numerous markets worldwide, including North America, Europe, and Asia, the organization showcases a total asset base of C$1.55 trillion as of March 31, 2025. Sun Life’s mission encompasses ensuring that clients have access to necessary care and coverage, impacting approximately 50 million Americans.
About Wellthy:
Wellthy is renowned for its care concierge service that facilitates families in managing caregiving responsibilities. By offering human support paired with advanced technology, Wellthy ensures families receive comprehensive assistance throughout various life stages, including complex health conditions and end-of-life transitions. Access to Wellthy’s resources is provided through leading employers and health plans, extending its reach significantly in today’s corporate landscape.
With this partnership, both Sun Life and Wellthy are reshaping the narrative around life insurance, emphasizing that much more is required than a financial payout; it involves a genuine commitment to supporting families during their most trying times.
Sun Life recognized the emotional and logistical hurdles that often accompany bereavement and has thus committed resources through Wellthy to ensure their members receive the support they need. Sheila Sokolski, Vice President of Product Strategy and Portfolio Development at Sun Life U.S., expressed that life insurance transcends merely providing financial benefits upon death; it encompasses supporting individuals from the early stages of planning for their family's future, through the emotional turbulence that follows the loss of a loved one.
The service offered by Wellthy is multifaceted, embracing a wide array of needs that families may encounter. Wellthy employs a personalized approach, offering guidance, resources, and advocacy uniquely tailored to each family's situation. Through this partnership, families with Sun Life insurance will gain access to Wellthy's expertise, enabling them to navigate care, strategize ahead, and find comfort amidst their grief.
Lindsay Jurist-Rosner, Co-founder and CEO of Wellthy, highlighted the overwhelming nature of end-of-life processes—not just for families but also for individuals facing serious medical conditions. She articulated the reality that many individuals desire to ensure their loved ones are adequately cared for, yet they too must maneuver through a complex maze of emotions and practicalities. The initiative by Sun Life and Wellthy aims to deliver empathy and professionalism essential during such grave moments.
The unique services provided under this partnership include:
- - Planning for the Future: Resources for preparing wills, establishing power of attorney, and documenting end-of-life wishes. Members will receive referrals to estate attorneys as well as legal resources to aid in discussions surrounding difficult topics.
- - Navigating Care: Assistance with hospice and palliative care services, appointment scheduling, and aid for caregivers. This may involve organizing respite care, ensuring caregivers can tend to themselves while managing the care of their loved ones.
- - Managing Loss: Support in researching funeral options, resolving claims, and closing accounts, alongside guidance navigating survivor benefits such as social security or veterans' affairs.
- - Supporting Grief: Access to bereavement support and resources for self-care, emotional wellbeing, and assistance with meal deliveries to help families sustain themselves in hard times.
Furthermore, Wellthy's digital portal supplies an easy-to-access platform, loaded with centralized care planning tools and support mechanisms. This promotes connection among family members while relieving some of the burdens associated with caregiving.
Starting January 1, 2026, all Sun Life clients will benefit from Wellthy's services as part of their basic or voluntary group life insurance options, broadening the reach of these vital resources across most states in the U.S. This innovation reflects Sun Life's dedication to not only providing an insurance solution but to enhancing the overall wellbeing of its members during life’s most challenging passages.
About Sun Life:
Sun Life stands as a leader in international financial services, extending a diverse portfolio of asset management, wealth, insurance, and health solutions to a variety of clients. With strong holdings in numerous markets worldwide, including North America, Europe, and Asia, the organization showcases a total asset base of C$1.55 trillion as of March 31, 2025. Sun Life’s mission encompasses ensuring that clients have access to necessary care and coverage, impacting approximately 50 million Americans.
About Wellthy:
Wellthy is renowned for its care concierge service that facilitates families in managing caregiving responsibilities. By offering human support paired with advanced technology, Wellthy ensures families receive comprehensive assistance throughout various life stages, including complex health conditions and end-of-life transitions. Access to Wellthy’s resources is provided through leading employers and health plans, extending its reach significantly in today’s corporate landscape.
With this partnership, both Sun Life and Wellthy are reshaping the narrative around life insurance, emphasizing that much more is required than a financial payout; it involves a genuine commitment to supporting families during their most trying times.
Topics Health）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.