Universal Mind Breaks Away from Human Design to Drive AI Innovations and Technology Growth

Universal Mind's Spin-Out from Human Design: A New Frontier in AI

On July 23, 2025, Universal Mind, a leading firm in technology development and user experience design, announced its strategic spin-out from the Boulder-based Human Design agency. This exciting move positions Universal Mind to focus on pioneering advancements in artificial intelligence (AI) and technology solutions that empower businesses in today’s fast-evolving digital landscape.

Founded by Brett Cortese, Universal Mind has built a robust reputation for innovation and excellence in user experience design and technology development. The decision to separate from Human Design was made to sharpen the focus of both companies on their core competencies, reflecting a growing trend among businesses to streamline operations and enhance market agility.

A Strategic Direction Towards AI

Universal Mind plans to emphasize cutting-edge AI developments, which include corporate AI training, customized software agents, and solutions that enable businesses to excel in competitive environments. As technology rapidly advances, companies must adapt, and Universal Mind is committed to offering the tools and training necessary for organizations to lead in the AI-driven marketplace.

Brett Cortese expressed enthusiasm about this new chapter, stating, "We've always been at the forefront of technology and design, creating solutions that people love. We are dedicated to providing the tools, training, and customized solutions to enable businesses not just to adapt, but to thrive in this new landscape."

Human Design's Continued Success

Following the spin-out, Human Design will continue to operate as a full-service advertising agency, leveraging its award-winning campaigns and expanding its creative and strategic offerings. John Weiss, the Co-Founder and Chief Creative Officer of Human Design, stated, "Universal Mind has been an incredible partner, and their leadership in technological solutions has been invaluable. This separation allows both of us to focus on what we do best."

This move comes at a time when Human Design has seen rapid growth, including acquiring Clymb Marketing, a reputable digital marketing firm, and Solidus, a creative strategy agency, alongside the opening of a new office in Los Angeles. The agency is recognized for its work with high-profile clients, including Nike and Purina, along with emerging brands like Good Crisp.

A Legacy of Innovation

Universal Mind’s history reflects its talent in creating transformative digital experiences for notable global brands, such as Sony, Herman Miller, Adobe, and Apple. With this spin-out, the company is poised to further enhance its legacy by integrating advanced AI technologies into its suite of services. The aim is to offer tailored solutions that meet the unique demands of clients in a world increasingly influenced by AI capabilities.

This separation not only prepares Universal Mind for future innovations but also allows Human Design to maintain its distinct identity as a creative powerhouse in the advertising space. As both companies embark on their respective journeys, the collaboration founded in their history will continue as they navigate new opportunities for innovation and excellence.

In conclusion, the spin-out of Universal Mind from Human Design signifies a significant shift in their missions, enabling both entities to carve out a path that best aligns with their strategic goals. As we witness the ongoing evolution of technology and design, the commitment of both companies to focus on their unique strengths will undoubtedly drive growth and enhance their offerings in the industry.