LDH JAPAN and Oisix Join Forces to Support Single-Parent Families

A New Collaboration to Brighten Lives

On August 9, 2025, LDH JAPAN and Oisix la Daichi announced their partnership to support single-parent families through the food assistance initiative "WeSupport Family." This program, managed by Oisix along with RCF and Coconet, seeks to provide meals and support to struggling households, focusing mainly on those led by single parents.

The need for such initiatives is evident, as the poverty rate among single-parent families in Japan is estimated to be around 50%. Many of these families face restrictions on their employment opportunities, making it increasingly difficult to manage daily expenses. Particularly during school holidays like summer break, the financial burden increases as children miss out on school lunches, emphasizing the need for external support to ensure children receive adequate nutrition and experiences.

The first event of this partnership featured a dance lesson and food pantry held at EXPG STUDIO TOKYO in Meguro, Tokyo, where participants received meal kits and assorted food items. This event aimed to combine entertainment and nourishment, bringing joy to families while improving community welfare. As part of this initiative, popular artists from LDH such as members of the award-winning boy group LIL LEAGUE participated, adding an exciting dynamic to the day.

Background of the Partnership

"WeSupport Family" aims to provide food assistance to single-parent households, including support through food pantries and children's meal services. Since its inception in December 2021, the initiative has grown significantly, assisting over 30,273 households with donations estimated at 1.7 billion yen from various support companies. This makes it one of the largest food assistance platforms dedicated to single-parent families in Japan.

The need for continued assistance was highlighted in a recent survey stating that about one-third of children from economically constrained families have no access to extracurricular experiences throughout the year. This lack of opportunities, exacerbated by rising living costs, underscores the critical role of the WeSupport initiative.

LDH JAPAN, known for its management of popular artists and various entertainment ventures, is committed to contributing to children's growth through its theme "Dreams for Children." The partnership with Oisix aligns with this vision, leveraging both organizations' strengths to implement initiatives that provide substantial support.

The First Joint Event: Food Pantry and Dance Experience

During the first collaborative event on August 9, 2025, families who benefited from WeSupport Family were treated to an engaging day. The food pantry provided nearly 30 different types of easy-to-cook meal kits and colorful ingredients for enjoying the summer. As a special touch, artists from LIL LEAGUE physically handed out rice and other food items to individual families, creating a memorable experience for everyone involved.

The dance experience attracted 21 children aged between four and thirteen. Renowned instructor Aileen led them in a dance workshop, where they had the opportunity to dance to EXILE's hit song "Choo Choo TRAIN" alongside LIL LEAGUE members. The joyous atmosphere encouraged the children to showcase their dance moves, resulting in proud performances that garnered enthusiastic praise from their parents.

After the event, participants expressed their enjoyment, with one parent noting, "They started off looking uneasy, but by the end, they shone brightly with their captivating performance."

LIL LEAGUE's member Akio reflected on the experience, stating, "We intended to deliver energy through our dance, but we ended up receiving so much positive energy in return!" Another member, Sena, shared his personal connection, growing up in a single-parent household. He emphasized the significance of support and love from parents, encouraging families to provide the same level of affection to their children to help shape their futures.

This initial collaborative event exemplifies how combining entertainment with food can foster deep connections, support well-being, and create lasting memories for single-parent families. As both LDH and Oisix continue their joint efforts, they look forward to expanding their initiatives, ensuring that families receive both the nourishment and experiences they need to thrive.

Overview of LDH's Community Contributions

LDH takes its social responsibility seriously, emphasizing themes of love, dreams, and happiness in its community contributions. By focusing on regional support, nurturing children, disaster relief, and environmental consideration, LDH continues to pursue a sustainable and prosperous society. Their ongoing initiatives include educational support for children through creative programs and collaborations with local governments and organizations to bolster community growth.

In conclusion, the partnership between LDH JAPAN and Oisix not only embodies a commitment to social welfare but also highlights the transformative power of entertainment and food in creating smiles and enhancing lives.