First Ever Popup Store for Tart Shop 'nichi.' at Ginza Mitsukoshi

Exciting Popup Event: nichi. at Ginza Mitsukoshi

Get ready for a delightful experience as the renowned tart shop, 'nichi.' from Nagahara, Tokyo, makes its first appearance outside of its home base. From September 9 to 15, 2026, nichi. will be hosting its inaugural popup store at the prestigious Ginza Mitsukoshi, located on the B2 floor of the Ginza Sweets Park I.

nichi.: A Story of Passion and Quality

Founded in March 2026, nichi. (which translates to 'day' in Japanese) is dedicated to creating exquisite tarts and baked sweets. Operated by the renowned patisserie SWEETS STANDARD, nichi. focuses on enhancing the potential of each ingredient, ensuring exceptional quality in every bite. The name 'nichi.' reflects their vision — to enrich everyday life and bring a little joy to each day.

The Essence of Seasonal Tarts

At nichi., tarts are not just desserts; they are culinary representations of seasonal beauty, designed to be "edible plates". The artisans at nichi. respect the natural flavors of seasonal fruits, steering clear of artificial additives, and strive to utilize the finest natural ingredients. For instance, they meticulously select vanilla beans sourced from known origins, ensuring a rich flavor extracted directly from the bean pods.

The Unique Texture of Tarts

The secret to nichi.'s beautiful tarts lies in their specially crafted tart crust, inspired by the Breton cake, known as 'galette bretonne'. This crust is made from fermented butter, providing a delightful aroma and a subtle salty flavor. The combination of a crispy outer layer and a crumbly texture ensures that every bite creates a melt-in-your-mouth experience.

Exclusive Offerings for This Popup

To celebrate this exciting first venture, nichi. will present a special lineup of delicious seasonal tarts at the Ginza Mitsukoshi popup.

Limited-Time Seasonal Tarts

- Fig and Raspberry Tart
- Two-Grain Grape Tart

Each tart features a harmonious mix of seasonal fruit, smooth cream, and rich tart crust, promising a luxurious taste that captures the essence of autumn.

Available for just 850 yen (tax included) each.

Freshly Baked Galette Bretonne

In addition to tarts, nichi. will offer freshly baked galette bretonne, the original base for their tarts. Experience the exquisite aroma and texture of these treats, which are best enjoyed hot right out of the oven.

Sold for 443 yen (tax included) each.

Event Details

- Name: nichi. Popup Store at Ginza Mitsukoshi
- Dates: September 9 (Wed) – September 15 (Tue), 2026
- Location: Ginza Mitsukoshi, B2 Floor, 4-6-16 Ginza, Chuo Ward, Tokyo
- Items for Sale: Various tarts, baked goods, and Ginza Mitsukoshi exclusive items.
- Please note that sales are limited, and items may sell out quickly.

About Sweets Standard

Established in March 2018, Sweets Standard is on a mission to create a system that nurtures regional economies by blending unique local ingredients with expert patisserie skills. By focusing on enhancing the appeal of each ingredient, they provide superb confections that truly embody their commitment to quality.

For more details or media inquiries, please contact:
nichi. PR Desk (Managed by Kikora Inc.)
Email: [email protected]