Celebrate Beatrix Potter's Legacy with Exclusive Peter Rabbit T-Shirts from AS KNOW AS plus

Exclusive Peter Rabbit T-Shirts from AS KNOW AS plus

AS KNOW AS plus is thrilled to unveil its limited edition Peter Rabbit T-shirts, specially designed to celebrate the 160th birthday of beloved author Beatrix Potter. This initiative coincides with the engaging 'Adventure with Peter Rabbit' campaign, inviting fans to immerse themselves in the enchanting world of this timeless character.

The T-shirts are available for pre-purchase at the AS KNOW AS plus store located in Granberry Park, Minamimachida, starting July 21. For online shoppers, the T-shirts will officially be available on August 1 at 10:00 AM via popular platforms such as ZOZOTOWN and Rakuten Fashion.

T-Shirt Features

The exclusive line-up consists of four unique designs:
1. Off-White & Green Variants
- These T-shirts feature well-known illustrations of Peter Rabbit. Each purchase comes with a coordinating sticker, making it a delightful buy for collectors and fans alike.
2. Sax & Charcoal Variants
- Adorned with cute strawberry motifs alongside Peter Rabbit, these T-shirts carry a soothing design. Along with the purchase, an acrylic keychain of the same design is included, providing added value to the merchandise.

All the styles are designed to be unisex, ensuring that everyone can proudly wear the charm of Peter Rabbit, regardless of gender.

Pricing and Details

- Product Name & Number: Peter Rabbit T-Shirt (Q11160)
- Colors:

- Variant A: Off-White, Green
- Variant B: Sax, Charcoal

- Price: ¥2,720 (including tax ¥2,992)
- Size: Unisex F
- Release Dates:

- In-store at AS KNOW AS plus Granberry Park: From July 21, 10:00 AM.
- Online (ZOZOTOWN & Rakuten Fashion): From August 1, 10:00 AM.

To view the full list of available locations, visit AS KNOW AS plus Store Locator.

About AS KNOW AS plus

Founded in April 2021 by director Shogo Ishikawa, AS KNOW AS plus has rapidly grown a diverse collection of fashion items that include women’s clothing, bags, accessories, and more. As an agile brand, it participates actively in collaboration projects and events, making lifestyle and cultural products accessible to a wide audience.

Their guiding philosophy thrives on the idea of creating new experiences that contribute positively to the environment and consumers’ lives. With products that appeal to the heart, AS KNOW AS plus continuously suggests a touch of 'plus' to everyday life.