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SALES ROBOTICS Achieves Excellence with Generative AI

In a remarkable achievement, SALES ROBOTICS, a subsidiary of HITO Communications Holdings based in Tokyo, has clinched the Grand Prize at the GenAI HR Awards 2025 in the SME sector. This accolade, presented by the Generative AI Utilization Promotion Association, underscores the company's exceptional contributions to leveraging generative AI for enhancing human capital within organizations.

Understanding GenAI HR Awards 2025

The GenAI HR Awards 2025 recognizes outstanding initiatives in talent development, human resource evaluation design, and organizational transformation, particularly in the context of generative AI. As generative AI evolves rapidly, 2025 is slated to be remembered as the 'Year of the AI Agent.' The awards aim to catalyze understanding and innovation in utilizing AI for human resource strategies, providing invaluable insights for solving contemporary challenges across various sectors in Japanese society.

SALES ROBOTICS' Winning Presentation

The company's impressive achievement is attributed to achieving a remarkable generative AI utilization rate of 98.7%, with 72.4% of employees using it daily in their routine work. This accomplishment positions SALES ROBOTICS at the forefront of utilizing AI to enhance productivity and foster innovation amidst Japan's growing labor shortages and low productivity issues. Despite Japan's reported lower generative AI adoption rates compared to Western countries, SALES ROBOTICS has demonstrated a systematic approach to embedding AI into its corporate culture. They have initiated this transformation incrementally, allowing for a steady increase in generative AI usage among employees, leading to their award recognition.

Quotes from the Award Ceremony

Following the award presentation, Kosuke Takagi, Head of AI Innovation at SALES ROBOTICS, expressed immense pride in receiving this honor. He emphasized that the company's success in integrating generative AI is primarily due to its focus on involving employees and fostering an organizational culture shift. By establishing a clear three-step process—"awareness," "implementation & expansion," and "value transformation"—SALES ROBOTICS has successfully integrated AI technology into its daily operations. Kosuke outlined that the team's ability to exceed expectations with the generative AI implementation project is a source of great satisfaction.

Looking ahead, SALES ROBOTICS is committed to driving productivity improvement and industrial development in Japan by further accelerating the adoption of generative AI within their organization.

Company Details

SALES ROBOTICS was founded on November 25, 2004, and is located at 5-1 Kabutocho, Chuo-ku, Tokyo, Japan. The company, led by President Kohei Arima, specializes in inside sales support services and customer success support. Its dedication to innovation and quality demonstrates its pivotal role in transforming business practices in Japan's evolving technological landscape. For more information, visit their website at salesrobotics.co.jp.