KAERU Corporation Selected for Tokyo's Smart Service Project Addressing Financial Concerns
KAERU Corporation Chosen for Tokyo’s Smart Service Initiative
KAERU Corporation, headquartered in Chuo, Tokyo and led by CEO Tomohiro Okada, has been selected as a participant in the 2025 implementation of the ‘Be Smart Tokyo’ project. This initiative, driven by the Tokyo Metropolitan Government, aims to enhance service delivery in the city through innovative technologies. By participating in this project, KAERU seeks to develop solutions that tackle financial insecurity among the elderly and disabled populations, thereby contributing to the establishment of a more inclusive society in Tokyo.
Understanding the Be Smart Tokyo Project
Launched in fiscal 2022, the Be Smart Tokyo initiative is part of a broader vision for a ‘Smart Tokyo’, advocating for quick and efficient implementation of smart services across the city. This project aims to collaborate with startups like KAERU to operationalize various smart service solutions in Tokyo (For further details, visit the official Tokyo website).
The Challenge of Financial Management
In Tokyo, approximately 900,000 are senior citizens living alone and another 900,000 are individuals with disabilities. This demographic faces substantial challenges related to cash management, which often adds to the workload of caregivers and support staff. Issues such as family members being unable to frequently provide cash, caretakers spending excessive time on cash handling and record-keeping, and problems related to theft and mismanagement of funds highlight the need for improved financial solutions.
In response to these challenges, KAERU’s cashless solution integrates a prepaid card with a caregiving web service, ensuring secure and convenient financial management for all stakeholders involved. By enabling seamless collaboration between individuals, their families, social welfare associations, guardians, and care facilities, KAERU is committed to reducing the risks and costs associated with financial management while enhancing the Quality of Life (QOL) for everyone involved.
Insights from KAERU’s Leadership
CEO Tomohiro Okada emphasizes the pressing need for social infrastructure that promotes a happy and autonomous lifestyle for the aging population in Japan, a nation facing extreme aging. He believes that financial security is essential for everyone to lead fulfilling lives. The partnership with the Be Smart Tokyo project provides a platform for KAERU to validate its care model in Tokyo, with aspirations to scale these solutions nationwide.
Overview of the KAERU Service
KAERU Prepaid Card Service
- - Launch Date: May 1, 2022
- - New Features for Long-Distance Caregivers: Released on February 14, 2023
- - Availability: Nationwide in Japan
Additionally, KAERU provides a specialized service for government bodies and guardians focused on supporting autonomy and rights protections, which can be explored further at KAERU Biz.
For direct user experiences, KAERU offers applications available on different platforms:
Family members can also access services through dedicated platforms:
- - Families’ Services Page
- - Family apps are available on iPhone and Android.
About KAERU Corporation
KAERU Corporation is dedicated to providing gentle financial services that meet the needs of a hyper-aging society, ensuring that people can age with dignity and continue to enjoy shopping experiences. The name
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