Celebrating 15 Years of NISHIKIYA KITCHEN's Butter Chicken Curry with Exciting Promotions

NISHIKIYA KITCHEN Celebrates 15 Years of Butter Chicken Curry

NISHIKIYA KITCHEN is thrilled to announce the 15th anniversary of its flagship product, Butter Chicken Curry, starting from April 23, 2026, to May 13, 2026. To honor this milestone, the company will be hosting a series of exciting events, including a special promotion featuring the "Butter Chicken 3-Type Set" and a tasting festival called the "Butter Chicken Thank You Festival".

Under the motto, "Making World Cuisine Easy," NISHIKIYA KITCHEN, established by Nishiki Foods, operates an extensive menu of approximately 120 varieties of instant food products. The Butter Chicken Curry, which has captivated numerous hearts in Japan since its inception in 2011, is a cornerstone of their offerings.

The anniversary celebrations aim to express gratitude to the loyal customers who have supported NISHIKIYA KITCHEN over the years. The exclusive Butter Chicken 3-Type Set, which includes packs of the classic Butter Chicken Curry, Creamy Butter Chicken Curry, and Spicy Butter Chicken Curry, along with a special sticker, will retail for 1,760 yen, including shipping and taxes for online orders, while store prices will be 1,470 yen. Additionally, a lavish "Butter Chicken 15th Anniversary Set" priced at 2,750 yen will include a wider array of flavors, such as Lemon Cream Chicken Curry and Chicken Curry, along with stickers and a keychain.

Throughout the years, NISHIKIYA KITCHEN has made numerous trips to India to learn from local cuisine, refining its Butter Chicken Curry recipe into one that captures various flavors beyond just the mild sweetness that is typically associated with it in Japan. As part of a continuous evolution over the past 15 years, the company will offer these diverse tastes starting in 2024. Customers can expect to savor different types of Butter Chicken Curry that encapsulate not just mild flavors but a blend of spice and richness as well.

NISHIKIYA KITCHEN will also offer taste-testing sessions at their physical locations, allowing patrons to enjoy a side-by-side comparison of all three Butter Chicken varieties. Note that testing may not be available during certain times of the day.

In addition, a social media campaign titled "Shout Your Love for Butter Chicken!" will invite fans to participate via NISHIKIYA KITCHEN's official X account. Participants can repost and tag their love for Butter Chicken with the hashtag #NishikiyaButterChickenist for a chance to win various prizes, including the Butter Chicken 3-Type Set and original stickers.

Furthermore, a special magazine titled "The Butter Chicken Issue" will be given away for free during the campaign. This limited-edition publication provides insights into the world of Butter Chicken, enhancing the experience for fans eager to learn more.

NISHIKIYA KITCHEN endeavors to continue its mission of making ready-to-eat foods convenient and enjoyable without compromising on quality. With a commitment to using only natural ingredients without food additives, the brand insists on authentic flavors that delight the palate. Key products besides Butter Chicken Curry include their long-lasting favorite, Corn Potage, which has remained unchanged in recipe for over a decade, continually serving devoted customers.

Fans of NISHIKIYA KITCHEN can find its products at seven direct sales stores located primarily in Tokyo and Miyagi Prefecture, alongside orders available through its official online shop. The company has also made past appearances in popup shops in prominent places, such as Shibuya Scramble Square and Hankyu Umeda Main Store in Osaka.

This anniversary celebration promises exciting offerings and opportunities for loyal customers to deepen their appreciation for the beloved Butter Chicken Curry. Make sure to join in the festivities or visit their website to learn more about their amazing products and ongoing promotions!

For more detailed information about the anniversary events and special offerings, you can visit NISHIKIYA KITCHEN's campaign page.