Costco and Instacart Partner to Launch Same-Day Delivery Sites in France and Spain
On January 30, 2026, Costco Wholesale and Instacart announced a significant expansion of their partnership with the launch of Costco's first same-day delivery websites in Europe, specifically targeting France and Spain. This new initiative allows Costco members in these countries to shop online and receive deliveries directly to their homes, a service that has already proven successful in North America. The websites, sameday.costco.fr for France and sameday.costco.es for Spain, are powered by Instacart’s advanced Storefront Pro technology, which enhances the online shopping experience by making it faster, more efficient, and accessible.
Costco members in both nations can now place their orders online from a diverse range of products available at local Costco locations. This includes familiar household essentials and everyday goods that consumers have come to expect from Costco. The convenience of same-day delivery means members can restock their pantries and refrigerators without the need for a trip to the store, ensuring immediate access to their favorite items.
The initial rollout includes all Costco outlets in France and Spain, notably covering cities such as Paris, Mulhouse, Bilbao, Madrid, Seville, and Zaragoza. This extensive reach highlights the commitment of both companies to meeting customer needs in various regions while adhering to local regulations and market conditions. Instacart is working alongside local partners to manage the picking, packing, and delivery of orders to ensure that members receive their products in a timely and efficient manner.
Instacart CEO Chris Rogers expressed enthusiasm about this expansion, stating, "Powering Costco's online ordering and delivery program in France and Spain is a testament to the strength of our enterprise e-commerce technology suite." He emphasized that this partnership would allow Costco to enhance accessibility and convenience for members while showcasing Instacart's capacity to support grocery delivery in international markets.
In addition, Costco's Executive Vice President for the International Division, Pierre Riel, highlighted that this rollout provides members in France and Spain with greater flexibility in how they shop, subsequently enhancing the overall shopping experience. This expansion signifies a noteworthy step in expanding Costco's online service portfolio, aiming to satisfy the increasing demand for convenient shopping solutions.
Instacart has been making strides in the European market, building on its existing offerings by launching platforms similar to those established in North America. The introduction of sameday.costco.fr and sameday.costco.es is part of a broader strategy to leverage Instacart’s enterprise-grade technology to facilitate seamless grocery delivery options for retailers globally. This harmonious blend of logistics and e-commerce capability sets the groundwork for future growth in the European market, allowing both companies to tap into new consumer segments and push the boundaries of traditional grocery shopping.
As Instacart continues to expand its international presence, including notable partnerships in Australia and the UK, this latest initiative demonstrates a robust commitment to providing enhanced service and innovative solutions to meet customer demands. With the expectations of consumers evolving, Costco's new same-day delivery capabilities through Instacart are a strategic move towards embracing modern shopping trends and improving customer satisfaction. This launch not only enriches Costco’s value proposition but also strengthens Instacart’s foothold as a key player in the e-commerce grocery landscape.
Looking forward, both companies are optimistic about the possibilities this collaboration holds for the future, creating a new chapter that boards on modern convenience while continuing to focus on quality and affordability for consumers in France and Spain.
Costco members in both nations can now place their orders online from a diverse range of products available at local Costco locations. This includes familiar household essentials and everyday goods that consumers have come to expect from Costco. The convenience of same-day delivery means members can restock their pantries and refrigerators without the need for a trip to the store, ensuring immediate access to their favorite items.
The initial rollout includes all Costco outlets in France and Spain, notably covering cities such as Paris, Mulhouse, Bilbao, Madrid, Seville, and Zaragoza. This extensive reach highlights the commitment of both companies to meeting customer needs in various regions while adhering to local regulations and market conditions. Instacart is working alongside local partners to manage the picking, packing, and delivery of orders to ensure that members receive their products in a timely and efficient manner.
Instacart CEO Chris Rogers expressed enthusiasm about this expansion, stating, "Powering Costco's online ordering and delivery program in France and Spain is a testament to the strength of our enterprise e-commerce technology suite." He emphasized that this partnership would allow Costco to enhance accessibility and convenience for members while showcasing Instacart's capacity to support grocery delivery in international markets.
In addition, Costco's Executive Vice President for the International Division, Pierre Riel, highlighted that this rollout provides members in France and Spain with greater flexibility in how they shop, subsequently enhancing the overall shopping experience. This expansion signifies a noteworthy step in expanding Costco's online service portfolio, aiming to satisfy the increasing demand for convenient shopping solutions.
Instacart has been making strides in the European market, building on its existing offerings by launching platforms similar to those established in North America. The introduction of sameday.costco.fr and sameday.costco.es is part of a broader strategy to leverage Instacart’s enterprise-grade technology to facilitate seamless grocery delivery options for retailers globally. This harmonious blend of logistics and e-commerce capability sets the groundwork for future growth in the European market, allowing both companies to tap into new consumer segments and push the boundaries of traditional grocery shopping.
As Instacart continues to expand its international presence, including notable partnerships in Australia and the UK, this latest initiative demonstrates a robust commitment to providing enhanced service and innovative solutions to meet customer demands. With the expectations of consumers evolving, Costco's new same-day delivery capabilities through Instacart are a strategic move towards embracing modern shopping trends and improving customer satisfaction. This launch not only enriches Costco’s value proposition but also strengthens Instacart’s foothold as a key player in the e-commerce grocery landscape.
Looking forward, both companies are optimistic about the possibilities this collaboration holds for the future, creating a new chapter that boards on modern convenience while continuing to focus on quality and affordability for consumers in France and Spain.
Topics Consumer Products & Retail）
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