bb.q Chicken Launches Feel Crunch Chicken with Felix of Stray Kids to Celebrate Their New Partnership

bb.q Chicken Partners with K-Pop Star Felix for 'Feel Crunch Chicken'

In an exciting fusion of culinary excellence and K-pop culture, bb.q Chicken is set to unveil its latest menu addition, Feel Crunch Chicken, on July 16, 2026. This innovative dish comes as part of the brand's partnership with Felix, a prominent member of the globally acclaimed K-pop group Stray Kids, showcasing not just the taste of Korean cuisine, but also its influence on contemporary food trends in the U.S.

Feel Crunch Chicken promises an extraordinary twist with its rich sweet-and-savory caramelized onion sauce, artfully complemented with a layer of crispy, golden flakes. This unique combination not only tantalizes the taste buds but also provides a satisfying crunch with every bite.

Excitement for the dish began building with a soft launch initiated on July 7 at select locations across the country. The official nationwide rollout will take place shortly after, allowing fans of both bb.q Chicken and Stray Kids to savor the delightful new offering together. Felix, a long-time admirer of bb.q Chicken, has expressed his enthusiasm about this collaboration, highlighting the brand's appeal within the K-fandom community.

The partnership stems from Felix's fondness for various menu items at bb.q Chicken, including the popular Crunch Butter Chicken and the Jamaica Sotteok Manna Chicken. It exemplifies the growing intersection of global K-culture and food experiences, especially as Korean cuisine increasingly finds a welcome place in America’s culinary landscape. According to a spokesperson for bb.q Chicken, "As global interest in Korean culture continues to surge beyond entertainment into fast casual dining, we aimed to seize this opportunity through our collaboration with Felix. He embodies a genuine passion for our brand, making him an ideal ambassador."

Felix played a crucial role in the creation of Feel Crunch Chicken, personally selecting flavors to incorporate his favorite elements into the dish. This thoughtful approach ensures that fans can enjoy a taste of Korea that he truly treasures.

The partnership will extend well beyond the dish's launch, with future campaigns featuring Felix both online and at bb.q locations. Fans can anticipate interactive events and promotional materials that celebrate this unique blend of culture, flavor, and celebrity influence.

Founded in 1995 as part of Genesis BBQ, bb.q Chicken has solidified its reputation for serving "Korea's Finest Fried Chicken™." The brand prides itself on delivering premium quality food that fosters cultural connections, aptly reflected by its name—bb.q, pronounced 'bee-bee-que,' stands for 'Best of the Best Quality.' This commitment to excellence has earned bb.q Chicken recognition from renowned publications, making it one of the fastest-growing chains in the U.S.

Customers who wish to learn more about bb.q Chicken’s menu offerings, location details, and franchise opportunities can visit bbqchicken.com. With the culinary landscape evolving rapidly, bb.q Chicken is leading the way in bringing authentic K-food experiences to American diners, making each visit a celebration of culture and flavor. Whether it's indulging in the new Feel Crunch Chicken or revisiting beloved classics, there's a dish waiting to be discovered.

As we anticipate the big launch day, one can only imagine the delightful experiences that await diners eager to partake in this new chapter of bb.q Chicken’s culinary journey with Felix of Stray Kids.