#Japan #Tokyo #Delivery Service #Lawson #menu

Lawson and Menu Collaborate to Launch 'Lawson Delivery powered by Menu'

On March 5, 2026, Menu Inc., headquartered in Shinjuku, Tokyo, will begin offering an innovative delivery service called 'Lawson Delivery powered by Menu' in collaboration with Lawson, Inc. Notably, this service will first become available at select stores starting February 24, 2026. The initiative aims to attract new users and expand their share within the competitive delivery market.

The delivery market in Japan has experienced rapid growth as a result of the COVID-19 pandemic, surpassing a staggering 800 billion yen from 2023 to 2025, establishing itself as a key component of the nation's food infrastructure. However, as the number of competitors continues to increase, it has led to heightened competition.

In response to this dynamic landscape, Lawson and Menu are launching their joint service, leveraging their unique strengths to create a seamless delivery experience. The new service will utilize the existing Lawson app, which has been downloaded over 30 million times, integrating a delivery feature that is both user-friendly and readily accessible.

Features of 'Lawson Delivery powered by Menu'

By combining Lawson's extensive network of more than 14,500 stores with Menu's advanced delivery technologies, the 'Lawson Delivery powered by Menu' service allows customers to place orders directly through the Lawson app, eliminating the need for any additional downloads. This simplified process lowers the barriers to entry for new customers and enhances overall user experience by linking Ponta loyalty program benefits, which will encourage existing users to utilize the service more frequently.

Enhanced Delivery Functionality

Menu focuses on creating a tailored delivery system for Lawson by enhancing existing functionalities such as:

• - Real-Time Matching AI: Utilizing a wealth of data and sophisticated algorithms, the app intelligently matches users, ordering stores, and available delivery personnel in real-time, ensuring prompt and reliable deliveries.

• - Seamless Delivery Experience: Customers can utilize the service directly from their existing Lawson app, which makes for a much smoother user experience.

With these capabilities, customers can quickly and easily place their orders and have their desired products delivered in as little as 15 minutes, making it a highly convenient option for on-the-go consumers. Additionally, by merging the distinct strengths of both Menu and Lawson, this service enhances value and aims to attract new delivery users while expanding the reach of the Ponta economic ecosystem.

Leveraging Strengths

Menu brings to the collaboration a proven track record of utilizing AI and delivery management expertise gained from its previous projects, thus ensuring a fast and dependable delivery system.

Lawson capitalizes on its expansive retail network and the already popular Lawson app, integrating delivery into everyday shopping experiences across multiple regions, thereby amplifying the convenience factor of convenience stores.

In the future, Lawson and Menu plan to share insights and knowledge gained from 'Lawson Delivery powered by Menu' to continuously enhance the service and expand functionalities, contributing to the ongoing growth of the delivery market.

About Menu Inc.

Founded with a mission to create a lifestyle infrastructure where anything can be readily accessed, Menu operates the Japanese delivery app 'Menu'. The company entered into a joint venture with KDDI and Rarezone HD in 2023. Ponta Pass subscribers can enjoy free delivery and various app features such as a product review system and a gaming function designed for seamless enjoyment. Menu is dedicated to enhancing everyday life experiences with delightful moments in various ways.

• - Operational Areas: 33 Prefectures (Delivery)
• - App Download Fee: Free
• - App Download URL: Download Here
• - Supported OS: iOS/Android

Overall, this strategic partnership not only signifies a major leap forward in delivery services in Japan but also highlights the importance of adaptability and innovation in the evolving retail market.