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Shareholders of DoubleVerify Holdings, Inc. Should Act Before July 21, 2025

In a crucial notice issued by The Gross Law Firm, shareholders of DoubleVerify Holdings, Inc. (NYSE: DV) are strongly encouraged to contact the firm if they purchased shares between November 10, 2023, and February 27, 2025. This outreach is particularly important for those interested in potentially becoming lead plaintiffs in a class-action lawsuit.

Allegations Against DoubleVerify

The notice outlines several significant allegations regarding the company's operations during the specified class period:

• - Misleading Statements: The lawsuit claims that DoubleVerify made materially false claims regarding their business operations and the overall performance of their customer engagements. Investors may have been misinformed about the company's profitability and growth strategies.
• - Shift in Ad Spending: It is alleged that DoubleVerify's customers were moving their advertising budgets from open exchanges to closed platforms. This shift reportedly left DoubleVerify at a competitive disadvantage as its technology capabilities on closed platforms were insufficient. Such platforms include industry giants like Meta and Amazon, which are better equipped to handle ad expenditures through native tools.
• - Monetization Challenges: The development of DoubleVerify’s technology for these closed environments was said to be both costly and time-consuming, further complicating its ability to monetize on its Activation Services effectively. As a result, the company forecasted that profitability from these services would take several years, contrary to what was conveyed to investors.
• - Competitor Edge: Reports indicate that competitors were more adept at integrating AI into their closed platform offerings. This disparity posed a significant challenge for DoubleVerify in maintaining its market position, directly impacting its profit margins.
• - Overbilling Allegations: Additionally, the lawsuit points to claims that DoubleVerify overcharged customers for ad impressions associated with identified bot networks that were known to run from specific data centers. This practice indicated a potential breach of trust and financial integrity.
• - False Risk Disclosures: The risk disclosures provided by DoubleVerify may have downplayed actual risks that had already become evident, misleading shareholders about the company's actual standing and prospects in the marketplace.

Steps for Shareholders

Shareholders are urged to act promptly; the deadline to express interest in becoming a lead plaintiff is July 21, 2025. Those who register will also enter a portfolio monitoring system that will keep them informed about developments related to their case and potential compensations.

For more information and to register your intent, shareholders can visit The Gross Law Firm's official page. Remember that participation in the case does not require being appointed as a lead plaintiff, and there is no financial burden associated with registering.

Why Choose The Gross Law Firm?

The Gross Law Firm is recognized nationally for its commitment to safeguarding investors' rights in light of misleading business practices and corporate fraud. The firm aims to ensure that companies are held accountable for their statements and disclosures, seeking to recover losses caused by misinformation that inflated stock values.

Contact Information

For inquiries or further clarification, shareholders can connect with The Gross Law Firm through the following:

• - Address: 15 West 38th Street, 12th Floor, New York, NY, 10018
• - Email: info@grosslawfirm.com
• - Phone: (646) 453-8903

This alert serves as an important reminder to DoubleVerify Holdings shareholders to consider their rights and potential actions before the looming deadline.