#Japan #Shibuya #LIVE BOARD #Yano Hisayo #Miyakawa Satoshi

LIVE BOARD Announces Leadership Changes

On June 30, 2026, during the shareholders' meeting and subsequent board meeting, LIVE BOARD, headquartered in Shibuya, Tokyo, officially announced some important changes in its executive team. The company appointed new leadership to enhance its strategic direction and operations.

Resignation Notice

Effective June 30, 2026, Miyakawa Satoshi will step down from his position as Director and Strategy Head. Miyakawa has been integral in navigating the company through challenging times and guiding it towards innovation in the digital out-of-home advertising space.

New Appointment

Taking over from Miyakawa effective July 1, 2026, will be Yano Hisayo, previously with NTT DoCoMo. Yano has extensive industry experience and brings valuable insights into data-driven strategies that will benefit LIVE BOARD as they continue to evolve their advertising platform. Her appointment signifies a commitment to strengthening the company’s leadership amid the rapidly changing advertising landscape.

Company Overview

LIVE BOARD is a pioneer in the digital out-of-home (OOH) advertising sector, known for its data-driven targeting and effectiveness verification capabilities. As a full-scale operator of a digital OOH ad network, LIVE BOARD is the first in Japan to implement advertising delivery based on impressions (VAC). This method allows the company to consider the potential audience at any given moment, leading to highly relevant ad placements even in fluctuating situations like the COVID-19 pandemic, when human flow changes dramatically.

The company utilizes a sophisticated advertising distribution and billing framework based on the estimated number of people expected to view an ad at a specific time and location. By merging extensive big data from one of Japan's largest carriers with their unique network that spans a variety of digital OOH mediums—including outdoor, indoor, train stations, and more—LIVE BOARD can efficiently target audiences by demographics such as sex and age.

This ability to use human-centered data distribution significantly enhances the effectiveness of OOH advertising, overcoming challenges that traditional methods have faced. According to global guidelines for OOH measurement, LIVE BOARD employs the Visibility Adjusted Contact (VAC) metric, which factors in viewer visibility rates derived from audience surveys. This sophisticated approach allows them to estimate the actual number of viewers (VAC) based on potential audience counts (OTS and OTC) adjusted by visibility rates according to each medium’s parameters.

The integration of big data and machine learning will only amplify the capabilities of LIVE BOARD's advertising solutions. With Yano's leadership, the company is poised to continue its trajectory of growth and innovation in the advertising industry, further solidifying its role as a leader in the digital OOH space.

As LIVE BOARD transitions into a new chapter with Yano at the helm of its strategy division, the industry will be watching closely as the company continues to innovate and adapt in the evolving digital landscape. This strategic appointment is expected to not only enhance operational efficiency but also improve engagement with its target audiences, driving greater effectiveness in advertising campaigns across the board.