#Japan #Tokyo #BREWDOG #MAN WITH A MISSION #PUNK IPA

A Thrilling Reunion: Brewdog and MAN WITH A MISSION

Brewdog, the leading craft beer brand in the UK, has teamed up again with the popular rock band MAN WITH A MISSION for an exciting comeback collaboration. This partnership, which is a year in the making, coincides with the redesign of Brewdog’s flagship beers, including the iconic PUNK IPA. This collaboration aims to engage and resonate with fans through music and culture while challenging the norms of the beer industry.

Brewdog's Mission for Change

Brewdog is not your typical brewery. Founded in 2007, this PUNK collective has spent its years challenging the blandness of mainstream beers and introducing the world to exceptional craft beers. Their mission is clear: to create truly enjoyable beers that resonate with the global audience and reflect modern cultural values.

As part of this evolution, Brewdog believes that beer is more than just a beverage; it is an integral part of culture and self-expression. By merging craft beer with the vibrant world of music, Brewdog aims to deepen the appreciation for the drink and its cultural significance. Their collaboration with MAN WITH A MISSION serves as a symbol of this mission, channeling the electrifying energy of the band to inspire a new generation of craft beer enthusiasts.

Revitalizing Iconic Beers

The collaboration will bring a fresh look to Brewdog’s notable lineup. Here are some details about the beers that will be launched with exciting new designs:

PUNK IPA

The Ultimate Punk Beer
PUNK IPA is what started it all for Brewdog. This vibrant golden ale, infused with hops from the New World, bursts with flavors reminiscent of tropical fruits like grapefruit, pineapple, and lychee, alongside caramel notes that leave a sharp, satisfying bitterness.

• - Style: IPA
• - ABV: 5.5%
• - Price: 350ml can for ¥380 and 334ml bottle for ¥440

HAZY JANE

Juicy and Smooth IPA
This New England IPA emphasizes a smooth drinking experience by reducing bitterness and highlighting the refreshing fruity notes derived from hops. Hazy in appearance, HAZY JANE boasts aromas of pineapple, mango, and tangerine.

• - Style: New England IPA
• - ABV: 5.0%
• - Price: 330ml can for ¥390 and 330ml bottle for ¥460

ELVIS JUICE

Grapefruit IPA
Crafted with a focus on hops and citrus, this fruity IPA features the delightful aromas of white and pink grapefruit and blood orange combined with a mild bitterness that finishes with a refreshing citrus tang.

• - Style: Citrus IPA
• - ABV: 6.5%
• - Price: 330ml can for ¥390 and 330ml bottle for ¥460

The above beers will gradually transition their new designs starting in October 2025.

Celebrate with an Exciting Campaign

In honor of this collaboration, Brewdog and MAN WITH A MISSION are launching an X-campaign that promises thrilling experiences and rare goodies. Fans can participate for a chance to win exclusive event invitations and limited-edition merchandise that cannot be found in Japan. To enter, simply repost the campaign post on Brewdog's official X account.

Campaign Details:

• - Duration: October 1, 2025, 17:00 - October 14, 2025, 23:59
• - Prizes:

- A special invitation for 10 individuals (5 groups) to the PR event in mid-November.
- 15 lucky winners will receive limited-edition MWAM Europe Tour t-shirts.

Winners will be contacted via DM on the official account, where they will provide necessary information for event attendance or prize delivery.

Who is MAN WITH A MISSION?

This unique rock band comprises five members, each an extraordinary being with the head of a wolf and the body of a human. Since their debut in 2010, they have captivated audiences with their powerful live performances, contributing to many TV commercials, anime, and movie soundtracks. They have gained international recognition, including making their mark in the U.S. music scene. The band continues to evolve, recently releasing a collaborative track with the singer-songwriter milet that did exceptionally well and embarking on tours across North America and Europe in 2024.

In response to their collaboration, Jean-ken Johnny from MAN WITH A MISSION expressed excitement about partnering once again with Brewdog: “We’re thrilled to collaborate with Brewdog again! Thank you! Together with the finest 'PUNK' beer, we are eager to engage our fans and share some fun experiences. Cheers!”

Conclusion

The upcoming partnership between Brewdog and MAN WITH A MISSION promises to be a thrilling chapter in both brands' legacies. Expect enticing new products, vibrant campaigns, and unforgettable experiences that will resonate with fans across the globe. Stay tuned for more updates on this exciting collaboration!