Celebrate with Seven-Eleven's Popular Products Appreciation Festival

In an effort to express gratitude to its customers, Seven-Eleven Japan, led by President Tomohiro Akutsu, is thrilled to announce the second installment of its popular festival titled "Same Price, Increased Quantity! Popular Product Appreciation Festival." This event will roll out nationwide starting on May 20, 2025, introducing an exciting lineup of eight delicious products.

The first phase of the campaign has already received immense praise. A standout item, the "Octopus and Broccoli Basil Salad," sold an impressive 200,000 units across the country on its release day, securing the top sales position within its category. This success marks a significant milestone, setting new sales records compared to previous years.

This year’s festival builds upon the success of last year's "Thank You Festival," where customers flocked to Seven-Eleven for increased quantities of their favorite items without a price hike. The festival features popular offerings including bento boxes, sandwiches, and sweets, aimed at showcasing the full potential and appeal of these items by enhancing their contents while keeping the prices unchanged.

The second installment of the festival will feature the following products starting May 20:

1. Okaka-Topped Mentaiko Nori Bento
- Quantity Increase: One additional white fish fry
- Price: 520 JPY (including tax: 561.60 JPY)
- Description: A classic nori bento crowned with white fish fries, now boasting a double portion for a limited time.

2. BLT Sandwich
- Quantity Increase: 1.5 times more lettuce and bacon (compared to the previous version)
- Price: 398 JPY (including tax: 429.84 JPY)
- Description: A flavorful combination of bacon, lettuce, and tomato, enhanced with two types of sauces: grain mustard mayonnaise and ketchup.

3. Half Daily Vegetable Serving Cabbage Pickles
- Quantity Increase: 1.5 times more cabbage
- Price: 198 JPY (including tax: 213.84 JPY)
- Description: A crunchy cabbage dish delicately seasoned with shiso and ginger for a refreshing taste.

4. Bacon Pepper Macaroni Salad
- Quantity Increase: 1.8 times more macaroni salad
- Price: 238 JPY (including tax: 257.04 JPY)
- Description: A delightful macaroni salad mingled with bacon and black pepper, perfect as a snack.

5. Fluffy Mochi Dorayaki with Sweet Red Bean and Whipped Cream
- Quantity Increase: Double the sweet red bean and whipped cream
- Price: 180 JPY (including tax: 194.40 JPY)
- Description: A fluffy dorayaki filled with sweetened red beans from Hokkaido and smooth whipped cream.

6. Chocolate & Whipped Cream Roll
- Quantity Increase: 1.7 times more chocolate whipped cream
- Price: 148 JPY (including tax: 159.84 JPY)
- Description: A moist bread roll drizzled with chocolate and filled with delightful whipped cream.

7. Crispy Chicken Nuggets (Umami Salt) - 6 Pieces
- Quantity Increase: One additional piece
- Price: 240 JPY (including tax: 259.20 JPY)
- Description: Tender chicken nuggets made with domestic chicken, featuring a crunchy coating for the ultimate snacking experience.

8. Crispy Chicken Nuggets (Cheese Flavor) - 6 Pieces
- Quantity Increase: One additional piece
- Price: 240 JPY (including tax: 259.20 JPY)
- Description: Similar to the umami salt version, these nuggets incorporate a delicious cheese flavor.

Please note that product availability and pricing may vary by region. The above prices reflect the tax-inclusive amount at a tax rate of 8%. Supplies are limited, and offerings may vary depending on store locations.

Visit our website for the latest updates on product availability and further announcements about our exciting offerings!

From Seven-Eleven Japan, thank you for your continued support, and we hope you enjoy this year’s festival of popular products!