Exclusive MEDIHEAL x PLAVE Collaboration at Loft Stores Nationwide

Exclusive MEDIHEAL x PLAVE Collaboration Event at Loft

MEDIHEAL, the leading derma cosmetic brand in Korea, is excited to announce a unique collaboration with the popular virtual idol group PLAVE! From January 31 to February 7, 2026, a special corner dedicated to this collaboration will be set up in 18 Loft stores across the nation.

A Celebration of Beauty and Culture

For over 15 years, MEDIHEAL has maintained its status as the highest-selling mask pack brand in Korea. With the introduction of PLAVE— a group that has won the hearts of fans globally— this collaboration aims to provide not just exceptional skincare but also a cultural experience. Fans can enjoy an array of exclusive offers and promotions during this special period.

Limited-Time Gifts

Customers spending 3,600 JPY (tax included) will receive an attractive gift set. This includes five collectible PLAVE photo cards and an acrylic stand featuring the members of PLAVE. These gifts are limited in quantity, emphasizing their collectibility and exclusivity.

Featured Products

In this specialized corner, shoppers can get their hands on some of MEDIHEAL's most celebrated products. Notably, the 'Essential Mask', which has sold over 3.3 billion units globally, will be available alongside the '30-sheet mask', a best-seller recognized by 13 beauty awards in 2025. Both items are tailored for effective care while being easy to use daily.

Store Locations

The collaboration event will take place in selected Loft stores, including:

- Ikebukuro Loft
- Umeda Loft
- Omiya Loft
- Kawasaki Loft
- Kichijoji Loft
- Kyoto Loft
- Ginza Loft
- Kobe Loft
- Sakae Loft
- Shibuya Loft
- Shintenjin Loft
- Sendai Loft
- Chiba Loft
- Niigata Loft
- Nishinomiya Loft
- Futako-Tamagawa Loft
- Machida Loft
- Yokohama Loft

Important Notes

- The promotion is valid from January 31 to February 7, 2026.
- Products are available on a first-come, first-serve basis, and some stores may have limited stock.
- Once purchased, returns are not accepted unless products are defective.

About MEDIHEAL

Founded by L&P COSMETIC, MEDIHEAL continues to strive for the beauty of all individuals. Since its inception, the brand has been committed to providing effective skincare solutions that are accessible to everyone. The brand's sheet masks have garnered immense popularity, with over 3.3 billion sales worldwide across 44 countries

Stay Connected

To keep up with the latest offerings from MEDIHEAL, follow the official social media channels and store links:

Join us in celebrating beauty, creativity, and culture through the lens of MEDIHEAL and PLAVE. Don't miss out on this exclusive event, and find your unique products that celebrate your true beauty!