Solsten Partners with Decathlon Capital for AI Growth-Funding Efforts

In a significant development for both the company and the AI industry, Solsten Inc. has successfully secured growth funding through a partnership with Decathlon Capital Partners. This funding will fuel the development of new emotionally intelligent AI agents that will enhance the services provided by Solsten, particularly through its flagship psychological AI platform, Elaris.

Founded in 2018, Solsten has made remarkable strides in leveraging artificial intelligence to transform how businesses comprehend their target audiences. With an aim to create emotional connections and cater to the nuanced psychological behaviors of consumers, Solsten's solutions have positioned it as a leader in the analytics sector. The announcement made on September 24, 2025, signifies a critical step in advancing their operational capabilities and scaling their influence in the market.

The investment specifically focuses on accelerating the rollout of Elaris, which officially launched on September 17, 2025. Elaris stands as a trailblazing platform that integrates the largest psychological database globally, providing insights into the desires, values, and personalities of target audiences. The data set — encompassing traits of 400,000 synthetic profiles based on real individuals — empowers brands to craft relevant ads, products, and strategies that resonate emotionally with consumers.

Joe Schaeppi, the CEO of Solsten, emphasized the transformative potential of this funding, stating, "A growing number of major companies are coming to Solsten to build deeper connections and stronger loyalty among members of their audiences. This growth funding will further enhance our offerings and drive our mission forward." He recognized Decathlon's commitment to supporting Solsten without compromising existing shareholder equity or management control, effectively eliminating potential governance conflicts.

Matt Hoffman, the Managing Director at Decathlon Capital Partners, echoed Schaeppi’s sentiments, asserting that Solsten is uniquely positioned to shape the future of AI integration into everyday life. Hoffman pointed out how Solsten’s insights enable the creation of AI systems that possess both cognitive and emotional comprehension of human behavior, presenting a revolutionary approach to personalization within the industry.

As Solsten endeavors to enhance its technological offerings, the financial backing will allow the company to operate with the flexibility required for innovative experimentation and growth. The partnership is expected to strengthen their market position at a time when AI-driven solutions are increasingly crucial for companies across various sectors seeking to engage and retain customers more effectively.

In summary, Solsten’s collaboration with Decathlon Capital signals not only a boost in financial resources but also reinforces the strategic efforts to innovate in the AI space. As the venture develops, the industry will undoubtedly watch closely how this growth funding will translate into advances in psychological AI applications that better meet customer needs in an ever-evolving marketplace. The integration of psychology with AI could unlock new levels of consumer engagement, marking a pivotal change in how brands approach their customers.

For further information, explore Solsten's services and the new Elaris platform at their official website: Solsten.