SNICKERS® Eggs Unveiled Just in Time for Easter Celebrations

SNICKERS® Eggs Are Here for Easter!

As spring approaches, a delightful surprise arrives for candy lovers: the much-anticipated SNICKERS Eggs! Officially launched by Mars, Incorporated, these seasonal treats promise to be a highlight of every Easter basket. They offer a mouthwatering combination of smooth milk chocolate, gooey caramel, crunchy roasted peanuts, and delightful nougat, all wrapped in a festive egg-shaped form.

The Exciting Launch Event

To mark the launch of SNICKERS Eggs, an intriguing event will take place in New York City’s Flatiron Plaza on March 28, 2025. A remarkable spectacle featuring a nearly 10-foot tall SNICKERS Chicken will take the center stage. This unique character will “lay” thousands of free SNICKERS Eggs, providing a sweet treat to those in attendance each hour from 11 AM to 7 PM EDT.

Allison Miazga-Bedrick, Vice President of Seasonal Marketing at Mars Wrigley North America, expressed her excitement, saying, "SNICKERS Eggs are an irresistible springtime treat to satisfy consumers who are excited to start embracing seasonal rituals." She emphasized that these eggs are not only perfect for immediate enjoyment but also great for filling Easter baskets later on.

Get Involved Online

For fans unable to visit NYC, there’s still a chance to engage with the celebration digitally! From March 24 to April 4, consumers can visit SNICKERS.com/eggs to enter a sweepstake that could win them a year's supply of SNICKERS Eggs—enough to keep any chocolate lover delighted long after Easter has passed!

Available Now!

SNICKERS Eggs are available in various sizes to cater to all candy lovers. You can find Single Size (1.1 oz), Share Size (2.2 oz), and a convenient Six Pack, with pricing varying at different retailers across the country. Fire up those taste buds and head to your nearest store to get your SNICKERS Eggs today!

About Mars, Incorporated

Mars, Incorporated, a family-owned business, embodies the belief that how they conduct business today shapes the world of tomorrow. With a rich portfolio, including beloved brands like ROYAL CANIN®, DOVE®, and M&Ms®, Mars has become a global leader in pet care products and snacks. Their dedication to quality and responsible business practices resonates through their commitment to pet healthcare and sustainability.

For further information about SNICKERS and the exciting launch of SNICKERS Eggs this Easter, visit SNICKERS.com or connect with them on social media platforms including Facebook, Twitter, TikTok, and Instagram. Don’t miss out on this sweet opportunity to celebrate spring!