The Top 5 Upcoming Trade Shows to Attend in February 2026
As trade shows regain their relevance in the post-pandemic landscape, Keenichi Kiyonaga, an expert in event marketing, has compiled a list of five noteworthy upcoming trade shows for February 2026. This curated selection aims to assist business professionals and consumers in finding valuable exhibitions to attend.
Date: February 4-6, 2026 | Venue: Tokyo Big Sight
Organizer: Business Guide Co., Ltd.
Website: Gift Show
The largest personal gift and lifestyle goods exhibition in Japan features various zones, including beauty and health, home fashion, and personal gifts. Noteworthy booths include a unique handmade paper aroma stick and a bonsai that requires no watering, brought by local artisans. The exhibition also highlights a well-known katsuobushi producer that contributes to cat protection activities, showcasing innovative products for cat lovers.
Date: February 17-20, 2026 | Venue: Tokyo Big Sight
Organizer: Japan Management Association
Website: Hotel & Restaurant Show
A comprehensive exhibition targeting the dining, lodging, and leisure industries. This year, the event emphasizes productivity improvement solutions amid challenges like labor shortages. A new pet tourism corner showcases amenities and equipment for pet-friendly accommodations. The AI & DX Innovation Zone offers solutions for operational challenges, making it a pivotal spot to explore.
Date: February 18-20, 2026 | Venue: Tokyo Big Sight
Organizer: National Supermarket Association
Website: Supermarket Trade Show
Celebrating its 60th edition, this trade show focuses on the latest trends in the food distribution industry. Over 2,151 regional product manufacturers will participate, including international exhibitors from 17 countries. The expanded frozen food section and the concurrent online event, Retail Future Days 2026, will provide critical insights for attendees.
Date: February 18-20, 2026 | Venue: Port Messe Nagoya
Organizer: RX Japan
Website: Functional Materials Week
This event showcases cutting-edge material technologies including functional films, carbon composites, and ceramics. The Mobility Materials Exhibition will specifically feature next-generation mobility solutions across automotive and aerospace sectors, allowing participants to experience innovations in supercars.
Date: February 25-27, 2026 | Venue: Tokyo Big Sight
Organizer: Informa Markets Japan
Website: Health Expo
As the longest-running B2B exhibition in the health and wellness industry in Japan, this event gathers a wide array of products, from organic food to health equipment. Key focuses include innovative sleep solutions and functional ingredients that promote wellness, addressing the growing interest in health-conscious solutions.
These exhibitions not only offer a platform for businesses to present their latest innovations but also provide invaluable insights into industry trends. During the past decade, the role of trade shows as a crucial marketing tool has become ever more apparent, especially for SMEs seeking to elevate their visibility. Understanding this evolution is essential as we continue to adapt to a changing marketplace.
Keenichi Kiyonaga's suggestions are designed to guide both industry insiders and newcomers in attending the most pertinent trade shows and ensuring they gain the most value from their experiences. Media representatives are encouraged to take advantage of Kiyonaga's support services, which provide guidance and insights into navigating these exhibitions effectively.
As the trade show landscape evolves, staying informed and choosing the right events to attend is vital for business growth and industry connectivity. Visits to these exhibitions can unlock new opportunities and strengthen relationships beyond traditional marketing methods.
For more information about media support for trade show coverage, interested parties should reach out directly to Kiyonaga's team.
1. Gift Show
Date: February 4-6, 2026 | Venue: Tokyo Big Sight
Organizer: Business Guide Co., Ltd.
Website: Gift Show
The largest personal gift and lifestyle goods exhibition in Japan features various zones, including beauty and health, home fashion, and personal gifts. Noteworthy booths include a unique handmade paper aroma stick and a bonsai that requires no watering, brought by local artisans. The exhibition also highlights a well-known katsuobushi producer that contributes to cat protection activities, showcasing innovative products for cat lovers.
2. Hotel & Restaurant Show
Date: February 17-20, 2026 | Venue: Tokyo Big Sight
Organizer: Japan Management Association
Website: Hotel & Restaurant Show
A comprehensive exhibition targeting the dining, lodging, and leisure industries. This year, the event emphasizes productivity improvement solutions amid challenges like labor shortages. A new pet tourism corner showcases amenities and equipment for pet-friendly accommodations. The AI & DX Innovation Zone offers solutions for operational challenges, making it a pivotal spot to explore.
3. Supermarket Trade Show
Date: February 18-20, 2026 | Venue: Tokyo Big Sight
Organizer: National Supermarket Association
Website: Supermarket Trade Show
Celebrating its 60th edition, this trade show focuses on the latest trends in the food distribution industry. Over 2,151 regional product manufacturers will participate, including international exhibitors from 17 countries. The expanded frozen food section and the concurrent online event, Retail Future Days 2026, will provide critical insights for attendees.
4. Functional Materials Week Nagoya
Date: February 18-20, 2026 | Venue: Port Messe Nagoya
Organizer: RX Japan
Website: Functional Materials Week
This event showcases cutting-edge material technologies including functional films, carbon composites, and ceramics. The Mobility Materials Exhibition will specifically feature next-generation mobility solutions across automotive and aerospace sectors, allowing participants to experience innovations in supercars.
5. Health Expo
Date: February 25-27, 2026 | Venue: Tokyo Big Sight
Organizer: Informa Markets Japan
Website: Health Expo
As the longest-running B2B exhibition in the health and wellness industry in Japan, this event gathers a wide array of products, from organic food to health equipment. Key focuses include innovative sleep solutions and functional ingredients that promote wellness, addressing the growing interest in health-conscious solutions.
These exhibitions not only offer a platform for businesses to present their latest innovations but also provide invaluable insights into industry trends. During the past decade, the role of trade shows as a crucial marketing tool has become ever more apparent, especially for SMEs seeking to elevate their visibility. Understanding this evolution is essential as we continue to adapt to a changing marketplace.
Keenichi Kiyonaga's suggestions are designed to guide both industry insiders and newcomers in attending the most pertinent trade shows and ensuring they gain the most value from their experiences. Media representatives are encouraged to take advantage of Kiyonaga's support services, which provide guidance and insights into navigating these exhibitions effectively.
As the trade show landscape evolves, staying informed and choosing the right events to attend is vital for business growth and industry connectivity. Visits to these exhibitions can unlock new opportunities and strengthen relationships beyond traditional marketing methods.
For more information about media support for trade show coverage, interested parties should reach out directly to Kiyonaga's team.
Please note that dates and locations of the exhibitions may change; attendees should verify details with the respective organizers prior to the event.
Topics Consumer Products & Retail）
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