FANCL and Tsuruha Promote Nutritional Education Through Sprouted Rice Curry

Nutrition Education through Collaboration

FANCL, a well-known health and beauty company, partnered with Tsuruha Drug, a prominent pharmacy chain in Japan, to provide a platform for nutritional education. This initiative took place at Hidamari Shokudo, a children's cafeteria located in Higashimatsushima City, Miyagi Prefecture, and involved approximately 30 children and their guardians.

Since 2023, FANCL has been actively promoting healthy eating practices by using sprouted rice and green juice. Their mission is to equip not only children but also surrounding community members with the knowledge of nutrition and the skills to make balanced dietary choices. Through such initiatives, FANCL aims to contribute to resolving social issues related to health and wellness, including the prevention of diseases.

Meanwhile, Tsuruha Drug is dedicated to supporting the health of its local community. Their stores are staffed with registered dietitians who provide various services, including dietary advice and guidance on healthy lifestyle habits. This collaboration was made possible due to the launch of FANCL's exclusive sprouted rice products at Tsuruha Drug stores.

Event Highlights

On the day of the event, employees from both companies served as instructors. Tsuruha Drug's registered dietitian led a session on basic nutrition, while FANCL presented information about the nutrients and components found in sprouted rice in a fun quiz format. This engaging approach allowed participants to learn about the importance of diet and basic nutrition in an enjoyable manner.

At the conclusion of the sessions, everyone had the opportunity to taste a delicious curry made with sprouted rice, creating a festive atmosphere around the meal. Participants shared positive feedback, expressing their enjoyment of the taste of sprouted rice and acknowledging the fun learning experience facilitated by the quiz format. Comments included, “It was my first time trying sprouted rice, and it was delicious,” and “The sweetness of the sprouted rice paired well with the curry.”

Future Collaborations

FANCL and Tsuruha Drug are committed to continuing their collaboration to promote healthy living within the community. They plan to jointly host more nutritional education programs at children's cafeterias, aiming to enhance health consciousness among children and local residents.

Event Overview:

- Venue: Hidamari Shokudo, Higashimatsushima City, Miyagi Prefecture
- Participants: Approximately 30 children and their guardians
- Activities:

- Basic nutrition lecture by registered dietitian from Tsuruha Drug
- Introduction to the components and nutrients of sprouted rice by FANCL through a quiz
- Tasting of sprouted rice curry

About FANCL’s Sprouted Rice

FANCL’s sprouted rice is created through a unique method that gently germinates brown rice. This process results in enhanced flavor and increased sweetness, while also allowing consumers to benefit from health-supporting compounds like oryzanol and ferulic acid contained in the rice bran. Whether enjoyed on its own or mixed with white rice, it offers a delicious eating experience.