#Japan #Fukuoka #beauty #BI-SU #Lasial

Unveiling BI-SU's Silky Bright Mist Lotion

As summer approaches, skincare goes beyond mere protection from the sun; it's about rejuvenating and brightening the skin to combat sun damage. On June 1, 2023, Em Style Japan Corporation, based in Chuo Ward, Fukuoka, reintroduces its exclusive Silky Bright Mist Lotion, enriched with the unique natural ingredient Lasial sourced from swiftlet nests.

Last year's pre-launch for members saw the product sell out within a week, marking its high demand. The Silky Bright Mist Lotion promises to restore brightness and clarity to the skin, even during the harsh summer months. Coupled with the benefits of Lasial and other carefully selected natural components, it provides a comprehensive solution for skin that has suffered under strong sunlight.

The Unique Ingredient: Lasial

Lasial represents a breakthrough in beauty products, utilizing the high concentration of sialic acid found in natural swiftlet nests. This exclusive extract is the result of merging high-quality raw swiftlet nests with cutting-edge technology, leading users to unprecedented levels of beauty.

Water Quality is Essential

In crafting this premium lotion, BI-SU ensures that even the water used is of the highest quality. Distilled from exquisite Damask rose petals, the rose water gently hydrates the skin, alleviating stress and fatigue while revealing a subtle inner glow. This meticulous care not only enhances hydration but nurtures the skin's natural beauty.

Three Key Ingredients for Radiance

Kiwi β

Rich in natural Vitamin C, this ingredient is known for maintaining healthy skin while promoting a bright and transparent complexion. It protects the skin from UV rays and environmental stress, addressing aging signs while locking in moisture for a nourishing effect.

Expected Benefits: Transparency, anti-aging, and hydration.

Time Extract

Utilizing nature’s power, this ingredient gently refines the skin. It provides necessary protection from external stimuli and supports the skin's barrier function, ultimately paving the way for a healthy and resilient appearance.

Expected Benefits: Barrier support and skin calming.

Yuki No Shita Extract

Recognized for its incredible moisturizing properties, this ingredient combats dryness and the appearance of fine lines. It thoroughly hydrates the skin, drawing out inner luminosity while being gentle enough for sensitive skin and alleviating everyday stressors.

Expected Benefits: Hydration, transparency, and barrier support.

The BI-SU Silky Bright Mist

Release Date: June 1, 2023
Volume: 120ml
Price: ¥19,800 (tax included)

Special Offers

From June 1 to June 30, customers will receive a complimentary serum with their purchase—a perfect way to experience the full benefits of BI-SU products.

Silky Glow Set

To commemorate the re-launch, a special set is available, which includes:

• - Silky Bright Mist (120ml)
• - Serum (30ml)
• - Mini bottles of shampoo and treatment
• - Three milk samples
• - Mini facial soap
• - A mesh pouch

Set Price: ¥41,800 (tax included)

Where to Buy

• - Official E-Commerce Site: BI-SU
• - Customer Center: Available from 9:00 AM to 6:00 PM (excluding Sundays and holidays) at 0120-128-213
• - Retail Location: BI-SU GINZA SIX

- Business Hours: 10:30 AM - 8:30 PM
- Contact: 03-6824-4117
- Address: Ginza 6-10-1 B1F, Chuo Ward, Tokyo 104-0061

About BI-SU

BI-SU is a cosmetics brand dedicated to developing and selling high-quality inner care, skincare, and hair care products using 100% natural swiftlet nests collected post-nesting. The founder, Katsuya Inatomi, personally harvests swiftlet nests in Malaysia, ensuring that only safe and authentic natural products are utilized in their formulations. BI-SU aims to disseminate the remarkable benefits of natural swiftlet nests and tackle research challenges in unveiling their mechanisms. In 2017, the brand established its swiftlet nest research lab to cultivate innovative and comprehensive studies, revealing the potential of these natural ingredients. Since 2021, they have partnered with national universities for joint research, with notable attendees, including Mahathir Mohamad, the former Prime Minister of Malaysia, at their 2022 research presentation.

Company Name: Em Style Japan Corporation
Representative: Katsuya Inatomi
Location: 9F, Tenjin MENT Building, 1-20-2 Imaizumi, Chuo Ward, Fukuoka
Business Description: Development and sale of inner care, skincare, and hair care products
Corporate Website: Em Style
Brand Website: BI-SU
* Instagram: bi_su_official