#USA #Yakima Chief Hops #Yakima #Lupulin Exchange #Hops Marketplace

New Horizons for European Brewing: The Launch of the Lupulin Exchange

In a groundbreaking move for the brewing industry, Lupulin Exchange (LEx) has announced its collaboration with Yakima Chief Hops (YCH) to launch a new marketplace platform in Europe. This partnership aims to boost spot market flexibility in the hop trading sector, catering to the ever-evolving needs of brewers across the continent.

Founded in 2014, Lupulin Exchange initially focused on the U.S. market, offering an innovative platform that allowed commercial brewers to balance their hop inventory efficiently. Their recent expansion into Europe marks an exciting chapter, enabling a broader network of brewers, traders, and producers to engage in hop transactions seamlessly.

The new platform will empower European brewers to:

• - Purchase hops on the spot market
• - List available inventory for sale
• - Access market conditions immediately
• - Set up hop alerts tailored to their needs
• - Perform secure and convenient transactions through a user-friendly interface

Thanks to the established global network and international infrastructure of Yakima Chief Hops, Lupulin Exchange anticipates enhancing market balance and efficiency within European brewing. YCH’s long-standing commitment to connecting brewers with family-owned hop farms has positioned them as a leader in the industry, focusing on innovation, quality, and customer service for over three decades.

John Bryce, the founder and CEO of Lupulin Exchange, expressed his enthusiasm for this project: “Supporting European brewers has always been a dream for LEx. The collaboration with YCH has been essential, as we share the same values and vision for fostering a transparent and efficient hop market.”

This partnership signifies a mutual commitment to not only expand business channels for breweries but also to maintain high standards of transparency and sustainability in the hop supply chain.

Scheduled to launch by the end of 2025, the platform will be showcased at Drinktec 2025, where attendees will have the opportunity to meet John Bryce at the Yakima Chief Hops booth, located at Stand 410 in Pavilion C3. For more information on the upcoming launch and to explore opportunities with Lupulin Exchange, interested parties can visit lupulinexchange.com/drinktec.

In summary, the Lupulin Exchange’s venture into Europe, supported by Yakima Chief Hops, stands to significantly impact the brewing landscape, giving brewers more control over their hop inventories and enhancing the overall efficiency of the marketplace. This innovative platform will become an invaluable resource in managing the dynamic supply and demand for one of the most critical ingredients in brewing.

About Yakima Chief Hops:
Yakima Chief Hops is a globally recognized hop supplier that is wholly owned by farmers, dedicated to connecting top brewers worldwide with family-owned hop farms. With extensive experience and a commitment to innovation, YCH strives to lead by example in quality service and sustainability initiatives, fostering relationships within the brewing community.

About Lupulin Exchange:
Lupulin Exchange serves as a digital hop marketplace and community, aiming to enhance transparency and efficiency in the global hop market. By linking producers, traders, and brewers, LEx plays a crucial role in harmonizing supply, advocating fair pricing, and improving access to quality hops.