CoCo Gourmet Care Transforms to Therapeutic Food for Pets

CoCo Gourmet, a beloved brand specializing in handmade dog and cat meals, has recently undergone an impressive transformation. Under the management of Biofilia Co., Ltd., located in Shinjuku, Tokyo, the CoCo Gourmet Care series has officially been updated to qualify as therapeutic food aimed at supporting the health of pets. This strategic change reflects the company’s commitment to quality and the increasing demand from pet owners looking for reliable dietary solutions.

A Shift Driven by Feedback

The CoCo Gourmet Care series was designed from the beginning with a focus on nutritional quality that meets the standards of therapeutic food. Initially marketed as regular food to accommodate dogs already on other therapeutic diets, this change is a significant shift in positioning. The response from pet owners and veterinarians has been overwhelmingly positive, with many expressing satisfaction and a need for a single, consistent diet option for their pets.

As a result of this feedback, Biofilia has decided to officially categorize these products as therapeutic food, ensuring customers are well-informed about the nutritional attributes and health benefits they provide.

What’s New?

The change will involve several key modifications:

- Labeling Change: The product designation will shift from “regular food” to “therapeutic food.”
- Name Adjustments: Some products will receive new names that clearly indicate their support functions, such as changing from