AcquireUp Appoints New Chief Revenue Officer to Drive Growth in Financial Marketing Services

AcquireUp Welcomes Kirsten Knull as Its First Chief Revenue Officer

As a significant step towards expanding its influence in financial seminar marketing, AcquireUp has appointed Kirsten Knull as its inaugural Chief Revenue Officer (CRO). This strategic hiring comes as the company seeks to enhance its sales capabilities and foster new revenue streams in an increasingly competitive landscape.

A Leader with a Proven Track Record

Kirsten Knull brings a wealth of experience to AcquireUp, having held key positions at leading firms such as Draiver, Unboxed Technology, and MoneyGuidePro. Her extensive background in driving revenue growth aligns well with AcquireUp's mission of supporting financial professionals in growing their practices.

At MoneyGuidePro, Knull excelled as the National Sales Manager. Her role involved managing relationships, partnerships, and marketing, all while ensuring a solid customer experience. Knull has demonstrated her skills in both startup environments and established Fortune 500 companies, leading global teams and emphasizing a customer-first approach in consultative sales.

Her experience at Capital One is particularly noteworthy, where she was instrumental in developing strategies for B2B payments and led operations for a global team supporting over 5,000 agents handling fraud and dispute cases.

Transition from Advisor to Executive

Interestingly, Knull began her career as a licensed financial advisor. During her tenure with The Hartford Leaders, she became a top salesperson in wirehouse firms of the mid-Atlantic region, notably managing over $2.5 billion in assets. Her deep understanding of the financial advisory space, coupled with her solid performance in sales and client retention, makes her a valuable asset to AcquireUp.

Greg Bogich, CEO of AcquireUp, expressed enthusiasm about Knull’s appointment, stating that her leadership and vast knowledge will be crucial in amplifying the company’s value proposition to financial professionals. “Kirsten’s past achievements and her ability to create high-performing teams will drive our mission forward,” he noted.

A Strategic Rebranding

Knull's recruitment marks a pivotal moment for AcquireUp, which has recently undergone rebranding to encompass a wider network of companies, including White Glove, Acquire Direct, and LeadJig. The alteration highlights the company's commitment to being one of the preeminent marketing services for independent financial advisors and insurance agents.

With an innovative approach to seminar marketing, AcquireUp has helped countless financial advisors successfully engage potential clients through a combination of direct mail, digital strategies, and comprehensive omnichannel marketing techniques. Knull remarked on the firm's unique position: “AcquireUp has propelled advisors forward through its innovative seminar marketing tools and deep consumer insights. I’m excited to lead our initiatives to reach even more advisors and agents.”

Committed to Helping Financial Professionals Thrive

AcquireUp has been dedicated to empowering financial professionals for nearly 40 years. The firm has successfully supported over 9,500 financial services professionals, leading to meaningful engagement with more than 3.7 million prospects nationwide. The company provides tailored seminar marketing solutions, streamlining campaign management through a robust technological platform, thus offering advisors more time to focus on building meaningful client relationships.

Looking Ahead

With Kirsten Knull at the helm of revenue growth strategies, AcquireUp is poised to enhance its market presence and continue delivering exceptional value to financial professionals across the country. As the landscape of financial marketing evolves, Knull's leadership will be important in navigating new challenges and seizing fresh opportunities for growth.

For further information about AcquireUp and its services, visit acquireup.com/contact.