PEEPS® Brand Introduces an Exciting New 2026 Easter Lineup Full of Flavors and Fun
Get Ready for a Sweeter Easter with PEEPS®
As we approach the festive season, PEEPS® is bringing a delightful twist to our beloved Easter traditions with its 2026 lineup! The iconic marshmallow brand, renowned for being the top non-chocolate Easter candy, is prepared to elevate celebrations everywhere, from egg hunts to festive family gatherings.
A Flavorful Collection for Easter 2026
This year’s lineup features an array of innovative flavors, fun collaborations, and returning favorites, aiming to bring joy and excitement for fans of all ages. PEEPS® has once again rolled out unique flavors that cater to a variety of taste buds, ensuring that there’s something for everyone. Here’s a sneak peek of the exciting new products hitting the shelves for Easter 2026:
- - PEEPS® Pop-Tarts™ Frosted Strawberry Flavored Marshmallow Chicks: A delightful blend of classic Pop-Tart flavors with a marshmallow twist, perfect for Easter baskets.
- - PEEPS® Chili Lime Mango Flavored Marshmallow Chicks: Exclusively available at Kroger, these provide a unique sweet and tangy fusion that adds excitement to tradition.
- - PEEPS® SUNNYD® Flavored Marshmallow Chicks: Only at Target, these bring a refreshing citrus burst for sunny, celebratory moments.
The Complete 2026 Offerings
PEEPS® is dedicated to not only keeping the classic marshmallow Chicks and Bunnies that fans look forward to each year but also introducing innovative options that inspire creativity. Highlighted below is the full list of PEEPS® treats available for Easter 2026:
- - Classic PEEPS® Marshmallow Chicks and Bunnies
- - PEEPS® Marshmallow Rainbow Pop
- - PEEPS® MIKE AND IKE® Flavored Pop
- - PEEPS® Giant Bunny Pop
- - PEEPS® DR PEPPER® Flavored Marshmallow Chicks
- - A variety of flavor offerings, including Cotton Candy, Party Cake, Sour Watermelon, and Chocolate Pudding Flavored Marshmallow Bunnies.
- - And new additions such as PEEPS® Delights™: Marshmallow chicks dipped in milk chocolate featuring flavors like S'mores and Strawberry.
For food enthusiasts looking to incorporate PEEPS® into their celebrations, you'll also find additional delicious offerings like MIKE AND IKE® Mega Mix Jelly Beans and Just Born® Brand Original Fruit Flavored Jelly Beans. These exciting products are a reflection of PEEPS®’ commitment to bringing sweetness to every Easter celebration.
Engaging Consumers through Creativity
Caitlin Servian, Brand Manager for PEEPS®, expressed the brand's excitement for the 2026 lineup. “Each year, we are inspired by the creativity and enthusiasm of our fans during the Easter season. The new collection is designed to foster connection among families, turning everyday moments into festive celebrations.” It’s evident that PEEPS® not only prioritizes flavor innovation but also focuses on forging connections among people during this cherished holiday.
Join the Easter Celebration
As Easter approaches, PEEPS® is inviting everyone to celebrate together. Fans can explore the complete range of products and get festive craft ideas at www.peepsbrand.com. Stay connected with the PEEPS® family on social media platforms like Instagram, TikTok, Pinterest, and Facebook for delightful recipes and creative ideas that incorporate these sweet treats into seasonal decor and celebrations.
By reimagining Easter traditions through taste and creativity, PEEPS® is set to bring joy to millions of people while enhancing memorable moments this Easter. Get ready for a season full of flavors, fun, and a whole lot of marshmallow goodness!
Topics Consumer Products & Retail）
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