Famipay 7th Anniversary
2026-06-23 01:56:08

FamilyMart Celebrates 7 Years of Famipay with a Special Campaign and Offers

Celebration of 7 Years of Famipay!



FamilyMart, a leading convenience store chain in Japan headquartered in Minato, Tokyo, is thrilled to announce a special campaign celebrating the 7th anniversary of its beloved app, Famipay. Since its launch in July 2019, Famipay has become an indispensable part of shopping for many consumers and has achieved remarkable downloads exceeding 30 million. As the company gears up for its 45th anniversary in September 2026, it is reinforcing its commitment to customer satisfaction with its slogan "The Ultimate Challenge.”

From June 23, 2026, to July 6, 2026, customers will have the opportunity to participate in an exciting event that allows them to win Famima Points worth up to 777 yen for every purchase of fried foods or side dishes presented with the Famipay app.

How to Participate in the Exciting Campaign


During the campaign period, customers can purchase fried items or prepared meals displayed in the case beside the register. By doing so and showing the Famipay on their mobile device, they can enter a game within the app for a chance to win a share of the prizes worth up to 777 yen in Famima Points. Furthermore, all Famipay users during this period will receive a 30 yen off coupon, applicable to fried items and side dishes, offering them an excellent opportunity to try out the new Crispy Chicken Spicy Soup Flavor for just 184 yen, inclusive of tax.

Customers are allowed up to 10 transactions daily to gain game participation rights, making it accessible for everyone to enjoy their favourite fried foods while trying their luck at winning prizes.

Important Dates


  • - Game Participation Rights Acquisition: June 23, 2026 - July 6, 2026
  • - Game Rights Validity: June 23, 2026 - July 7, 2026
  • - Expiry of Special Famima Points: November 30, 2026

Note: Participants must follow the stipulations that allow them to enter the game with a maximum of one account per transaction. Some items and services may be exempt from this offer. There are no restrictions on payment methods; customers just need to scan the Famipay barcode at checkout to partake in the campaign.

Release of New Products and More Discounts


To further enhance the anniversary celebrations, starting June 23, 2026, the Famima Online shopping platform will offer selected delivery products at a discount of 777 yen, available for the first 200 customers. These exclusive deals include various special items perfect for gifts or home use.

The product lineup includes:
  • - Sapporo Nishiyama Ramen and Chashu Rice Mix - A complete set of premium ramen and savory rice for 3,700 yen (tax included).
  • - Teraoka Honke Soy Sauce Ramen Seasoning Set - A perfect blend for home-cooked ramen, priced at 3,700 yen (tax included).
  • - Materials Umamen Tohoku Set - An assortment of traditional ramen from Tohoku at the price of 3,700 yen (tax included).
  • - Famous Store Curry Story Set - Four different ready-to-eat curry meals curated by top chefs for 3,700 yen (tax included).
  • - Black Truffle Sauce Hamburger - Premium hamburgers infused with a decadent truffle sauce at 3,950 yen (tax included).
  • - Naples-style Pizza Set - Featuring handcrafted pizzas for 3,950 yen (tax included).

For more details about the products and the current campaign, customers can visit the following website: FamilyMart Anniversary Campaign.

As FamilyMart moves towards its 45th anniversary, it aims to become a vital part of its customers' lives, resonating with the slogan, "With You, Convenience, FamilyMart," fostering connections in the community and making shopping experiences more enjoyable and informative.

To see how Famipay continues to evolve to meet customer needs, you can visit the special page for the 45th anniversary here: 45th Anniversary Special Site.


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Topics Consumer Products & Retail)

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