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Aura Empowers Users to Regain Online Privacy with New Tools

In an age where personal data is continuously harvested and sold, Aura, a leading AI-driven online safety platform, has stepped forward with a suite of new tools designed to help users take back control over their personal information. With nearly one in four Americans falling prey to online crime, much of which is a result of information readily available online, Aura's latest updates come at a crucial time.

The Challenge of Data Brokers

The proliferation of data brokers—which profit from selling personal data—has created a privacy crisis that most people cannot tackle alone. Daily, countless individuals contend with scams and identity theft fueled by these brokers' practices. Aura's founder and CEO, Hari Ravichandran, recognized this pressing issue, stating, “America has a uniquely modern problem; personal information is everywhere online.” The traditional approach of manually disputing privacy breaches is slow and often ineffective, leading to the need for an improved, automated solution.

New Tools for Reclaiming Privacy

Aura's recent announcement details enhancements to its platform that simplify the complex processes of removing personal information from the internet. These new capabilities include:

• - Automated Google PII Removal: Users can now request the removal of personally identifiable information (PII) like home addresses and phone numbers directly from Google search results. This feature operates on the selectiveness, allowing users to choose which links to delete, streamlining the removal process.

• - Expanded Data Broker Opt-Out Automation: Aura has enhanced its automation features to support removals from over 140 data broker websites. This development transforms a tedious, manual task into a quick and easy process, saving users days of effort.

• - Assisted Removals for Stubborn Sites: For particularly resilient data broker sites, Aura has refined its strategies to enable users to navigate blockers effectively. This enhancement means that removals can now be initiated and completed in as little as one minute.

• - Clear Self-service Removal Instructions: For sites where automation isn't feasible, Aura provides straightforward, step-by-step guidance. Users receive direct links and detailed instructions to help them confidently manage removals on their own.

• - Inbox Scan for Digital Accounts: Aura's latest feature allows users to discover all their digital accounts, including forgotten or inactive ones. This visibility enables users to assess how each service uses their data, empowering them to deactivate or delete accounts as needed.

Free Tools to Bridge the Privacy Gap

Recognizing the escalating market for data brokers—projected to reach nearly $278 billion globally by 2024—Aura believes in making privacy tools available at no cost. Their free Data Broker Opt-Out tool represents a vital first step for anyone looking to diminish their digital footprint. Potential users can try this tool without any commitment by visiting Aura’s website.

A Growing Force in Online Safety

Aura is rapidly gaining recognition as one of the primary online safety solutions for families. Their comprehensive approach caters not just to individuals but extends to safeguarding loved ones against various online threats—including cyberbullying, online predators, and even mental health risks exacerbated by technology. By prioritizing user privacy, Aura is setting a precedent in the tech industry, advocating for a safer digital environment.

Conclusion

With its innovative tools and commitment to online privacy, Aura is undeniably a pioneer in navigating the complex world of data protection. As individuals become more aware of the need to safeguard their personal information, Aura's advancements provide a beacon of hope in reclaiming control of one's digital identity, ensuring that the fight against data brokers and the privacy crisis continues robustly.