Lindsey Carnett Inspires Future Leaders at Cal Lutheran with Keynote Address

On November 20, 2025, California Lutheran University (CLU) will welcome back Lindsey Carnett, a notable alumnus and the CEO of Marketing Maven, for a compelling keynote address titled "The Journey of a Maven." The event is being co-hosted by CLU's Women in Business Club and the American Marketing Association (AMA) chapter, aiming to empower the next generation of leaders in the business sector.

A Journey from Student to Leader

As a former student of CLU, Lindsey's journey from academia to leading a successful marketing agency is an inspiring tale that resonates deeply with students eager to carve their paths in competitive industries. Having established Marketing Maven, a full-service marketing and communication agency with offices in Los Angeles and New York, she has become a well-respected figure in the fields of brand strategy, social media, and research-driven marketing. At the keynote, she will reflect on her experiences, showcasing how academic foundations can translate into real-world success.

Insights into Marketing Strategy and Research

Lindsey's presentation will not only delve into her personal narrative but will also explore the pivotal role of research in shaping effective marketing strategies. In today's digital landscape, understanding consumer behavior and data-driven decision-making is crucial. Lindsey will share insights into harnessing consumer data effectively to craft impactful marketing campaigns. This aspect of her talk promises to equip attendees with knowledge that is vital for thriving in the fast-evolving marketing arena.

Networking Opportunities and Community Engagement

Following her address, an interactive Q&A session will be held, allowing students and faculty to engage directly with Lindsey. This forum will provide an invaluable opportunity for attendees to glean advice, ask questions, and connect with a leading expert in the industry. The Women in Business Club, which aims to support and elevate young women in business, emphasizes the importance of such experiences in fostering professional growth and networking.

Julia Krastev, the President of the Women in Business Club, expressed her enthusiasm about Lindsey returning to campus, noting, “She is a role model for our members and an example of what’s possible when you combine ambition with strategic thinking.”

About Marketing Maven

Founded in 2009, Marketing Maven has distinguished itself for its commitment to innovative marketing practices and its rapid growth. Recognized by publications like Inc. and Entrepreneur, the agency specializes in public relations, digital marketing, and market research, particularly within Hispanic markets. Lindsey's leadership has earned the agency accolades such as being listed among the Fastest-Growing Private Companies in America.

With a mixture of passion and expertise, Marketing Maven continues to thrive under Lindsey's guidance, contributing significantly to the marketing landscape and shaping best practices in the field.

Empowering Women in Business

The Women in Business Club at CLU is focused on equipping young women with skills and opportunities to challenge the business status quo. With a membership that actively engages in professional development and leadership initiatives, the club plays a pivotal role in preparing students for success in business.

Moreover, the AMA chapter at CLU gives students access to various networking events, connecting them with industry professionals. Such initiatives not only deepen students’ understanding of marketing but also foster meaningful relationships that extend beyond university.

Conclusion

As the world of marketing continues to evolve in complexity and scope, events like the one featuring Lindsey Carnett at California Lutheran University underscore the importance of learning from seasoned professionals. Lindsey’s journey and insights will undoubtedly inspire CLU students to navigate their paths with confidence and purpose in their future careers.