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The Journey Continues: Accor's Vision for 2026

Accor, a leading global hospitality group, recently unveiled its ambitious plan to expand into new markets and enhance its presence in established ones. The year 2026 is poised to be transformative, with an incredible lineup of 350 new hotels and resorts set to open across the globe, ensuring unforgettable experiences for travelers.

Accor operates more than 45 distinctive brands, catering to a diverse clientele—from luxury seekers to budget-conscious travelers. As part of its strategic growth plan, the company aims to enhance its footprint in vibrant destinations such as Miami, Shanghai, Melbourne, and Venice. These openings reflect Accor’s commitment to not only meet but exceed the expectations of modern travelers.

Iconic Royalties of the Future

One of the most anticipated highlights is the introduction of the Orient Express Corinthian, an exquisite addition to the legendary travel experience. This new project will set sail on the world's largest sailing yacht, promising to redefine luxury on the open seas. On land, the Orient Express Venezia, nestled in a magnificent 15th-century Venetian palace, signifies the revival of timeless elegance.

Accor's commitment to excellence will be showcased through the opening of iconic brands such as Raffles, new Fairmont properties in bustling cities, and the introduction of Sofitel's exquisite French luxury in novel markets. Moreover, the Emblems Collection is set to make an impactful entrance in North America and Europe with unique properties aimed at attracting discerning guests.

Expanding Lifestyle Offerings

Under the umbrella of Ennismore, Accor is launching exciting fresh concepts like Delano, Mondrian, and Mama Shelter in 2026. These additions are part of a growing trend focusing on lifestyle experiences that resonate with younger audiences seeking vibrant locales and atmospheric settings.

In addition to luxury offerings, middle-market hotels such as the Handwritten Collection, Novotel, Mercure, and ibis will also see expansion, ensuring that Accor caters to a broad spectrum of travelers. This diverse portfolio addresses the evolving needs of over 100 million members of the award-winning ALL Accor loyalty program, providing them with rich and varied choices.

A Global Approach

Accor remains dedicated to enhancing its luxury segments as seen with Mantis making inroads into Africa, and Pullman making its Caribbean debut. The Swissotel brand will strengthen its presence at crucial European destinations, while Mövenpick brings its culture of Swiss hospitality to numerous new coastal locations along the Adriatic.

With a focus on continuous improvement and innovation, Accor's dynamic growth is not just about expanding numbers but enhancing quality of service across each property. With significant openings on the horizon, clients can anticipate unparalleled hospitality experiences that span from chic urban centers to breathtaking coastal hideaways.

Conclusion

The year 2026 binds aspirations with actions as Accor embraces a future filled with promise and potential. The upcoming hotels and resorts symbolize a commitment to excellence in hospitality, providing unique and memorable experiences for every traveler. Accor's strategic vision lays a foundation for an exciting journey ahead, making it a pivotal player in the global hospitality scene.

For further details, you can explore more about these upcoming locations on Accor's official website.