Wealth Enhancement Expands its Reach by Acquiring Wealth Advocates in Major Move

Wealth Enhancement to Acquire Wealth Advocates

In a significant strategic move, Wealth Enhancement, a national independent wealth management firm, has announced its acquisition of Wealth Advocates, a hybrid Registered Investment Advisor (RIA) based in Logan, Utah. This acquisition marks a substantial growth milestone for Wealth Enhancement, increasing its total client assets to over $131.7 billion.

A Promising Partnership

Wealth Advocates, which manages over $476 million in client assets, is spearheaded by experienced professionals, including John Mickelson, who serves as the Wealth Manager. Wealth Enhancement's Chief Executive Officer, Jeff Dekko, emphasized the alignment of philosophies, stating, "Wealth Advocates embodies the principles of holistic planning that are central to Wealth Enhancement's Roundtable™ approach to wealth management." He expressed excitement about welcoming Mickelson and his team, especially as they expand their footprint in high-growth markets like Utah.

Since its inception in 2017, Wealth Advocates has focused on delivering comprehensive wealth management solutions to families. Their approach integrates various financial planning aspects, including investment, tax, estate, insurance, and income planning. This holistic method is tailored specifically for business owners, retirees, and employees of prominent institutions such as the State of Utah, Intermountain Healthcare, Northrop Grumman, and Utah State University.

Enhancing Client Services

Mickelson commented on the positive impact of this acquisition on client relationships. He noted, "By leveraging Wealth Enhancement's proven systems and processes, we can better help clients optimize their financial lives and pursue their goals with greater clarity and confidence. We look forward to the opportunities this next chapter will bring." This sentiment is echoed by Jim Cahn, Chief Strategy Officer of Wealth Enhancement, who highlighted the importance of collaboration. He said, "Partnering with Wealth Advocates allows us to combine our strengths and further expand our team of talented advisors. We're excited about the collaboration and partnership with John and his team - now and in the years to come."

The acquisition is set to close on December 31, 2025, but it has already generated considerable interest in the financial services industry. The merger symbolizes a continued trend of consolidation within the wealth management sector, as firms seek to broaden their services and enhance client offerings.

About Wealth Enhancement

Founded in 1997, Wealth Enhancement is dedicated to enriching clients' lives through personalized financial planning and robust investment management services. The firm prides itself on a client-centric approach, employing its Roundtable™ and UniFi processes that help craft tailored financial plans. With 162 offices nationwide, Wealth Enhancement aims to continually raise the standard of wealth management through specialized knowledge and attentive service.

As of November 30, 2025, Wealth Enhancement had $128.8 billion in client assets, inclusive of $4.4 billion in brokerage assets. The addition of Wealth Advocates will solidify their stature in the industry, showcasing their commitment to helping families achieve financial stability and growth. For more information, visit wealthenhancement.com.

Conclusion

This strategic acquisition not only enhances Wealth Enhancement's portfolio but also reflects a broader trend within the financial sector towards integrated, holistic wealth management solutions. As they move forward, all eyes will be on how this partnership develops and the benefits it brings to both firms' clients.