#Japan #Shibuya #BALMUNG #Curated by AVYSS #GB MOUTH

Curated by AVYSS: A Unique Pop-Up Experience in Shibuya

From January 24 to January 28, 2026, Shibuya PARCO will transform into a space for personal expression with the pop-up store "Curated by AVYSS." Operated by Parco Co., Ltd. in collaboration with the music platform AVYSS, this pop-up aims to merge music and fashion in a thought-provoking experience for visitors.

AVYSS, known for its cutting-edge musical contributions, has consistently focused on curating a sense of individuality. This event is an extension of that mission, inviting attendees to explore various forms of expression that emerge from the fusion of different art domains.

Three notable Japanese brands will be featured at this pop-up:

• - BALMUNG: This brand artistically reflects contemporary urbanity through its "grey" aesthetic, intertwining various historical and social nuances.
• - chloma: Founded by Junya Suzuki and Reiko Sakuma, chloma brings forward innovative concepts for the modern individual, merging the digital and physical worlds through their clothing and environmental proposals.
• - GB MOUTH: Having started in 2023, GB MOUTH’s campaigns focus on cultural reconstruction under the theme "NEW TYPE MESSIAH," aiming to establish a new art scene inspired by music, religion, nature, and emotions.

In addition to these three brands, exclusive items from AVYSS’s online shop will also be available in-store, making this event a must-visit for fashion lovers and trendsetters alike.

Collaboration and Events

These brands will also participate in the pre-event music show "AVYSS Circle 2026" on January 23, the day before the pop-up starts. During both the pop-up and the circle event, visitors can preorder unique collaboration items created by AVYSS and the featured brands. Further details about these collaboration items will be announced later.

Event Details

• - Pop-Up Store: Curated by AVYSS
• - Brands: BALMUNG, chloma, GB MOUTH
• - Location: Shibuya PARCO 5F POP-UP SPACE CORE
• - Dates: January 24 (Sat) - January 28 (Wed), 2026

Shibuya PARCO serves as a vibrant hub for cultural and creative exchanges, and the Curated by AVYSS pop-up store represents the perfect merging point for fashion enthusiasts and music lovers. It not only signifies the potential of personal expression through diverse mediums but also showcases the collaborative spirit of Japan's contemporary art scene.

This pop-up is more than just a retail space; it is a conceptual journey through the hearts and minds of today’s creative community, where individuals can explore, connect, and express their unique identities. Visitors should not miss out on this exciting opportunity to experience the evolving landscape of urban fashion and art in the heart of Tokyo.