#Saudi Arabia #Riyadh #Sustainable Coatings #3Trees #SKSHU Paint

3Trees Showcases Innovative Climate-Resilient Coating Solutions at Big 5 Construct Saudi

In a significant move towards advancing sustainable building practices, SKSHU Paint Co., Ltd., a leader in the coating industry, presented its latest array of high-performance climate-adaptive products at the Big 5 Construct Saudi—a premier event in the Middle East's construction sector. This showcase reflects the industry's growing commitment to integrating sustainable technologies that enhance durability, energy efficiency, and indoor air quality, critical factors in modern construction.

As construction activities accelerate in the Gulf region, developers are increasingly pressured to comply with elevated environmental and performance standards. To address these challenges, 3Trees introduced three innovative solutions: weather-resistant stone-effect coatings, odorless interior wall paints, and radiative cooling coatings engineered to mitigate surface heat levels. These products aim to bolster long-term building resilience and improve occupant comfort amid the extreme heat and high UV exposure characteristic of the region.

Visitors at the exhibition engaged with interactive demo zones where they could experience the technical benefits firsthand. For instance, the thermal imaging demos showcased how the radiative cooling coatings maintained lower surface temperatures compared to traditional coatings under identical lighting conditions. This not only highlights their energy-saving potentials but also underscores potential benefits for HVAC systems, vital for organizations looking to optimize operational costs.

3Trees's exhibition also underscored its ability to customize products to local preferences, presenting a variety of stone-textured finishes and color treatments that resonate with regional design trends. The lightweight materials showcased are particularly suited for large-scale and high-rise projects, offering efficiency gains that are essential for developers aiming to balance performance with cost constraints.

Amidst growing concerns regarding indoor air quality, the company’s odorless wall paint generated significant interest due to its low-emission and low-odor formulation. This product is designed for rapid project turnover, ensuring that high-end residential homes, hotels, and commercial spaces can be ready for occupancy without compromising comfort or health.

Beyond individual product offerings, 3Trees emphasized its comprehensive system approach, providing guidance every step of the way—from product choice and aesthetics to technical assistance and on-site application. Each of the showcased samples was meticulously tailored to align with local market trends, reflecting 3Trees’s dedication to addressing climate, architectural aesthetics, and compliance in detail.

The construction industry in the Middle East is gravitating towards solutions that harmoniously blend innovative design, structural strength, and sustainability. 3Trees's participation at Big 5 Construct Saudi underscored its commitment to fostering a sustainable, more efficient, and comfortable built environment through continual innovation and collaboration with local stakeholders.

About SKSHU Paint Co., Ltd.

Founded in 2002, SKSHU Paint Co., Ltd. (3Trees) is a global coatings provider that prioritizes high-performance and environmentally responsible solutions for the construction industry. Their portfolio encompasses a wide range of exterior and interior paints, waterproofing systems, insulation materials, and decorative finishes, all supported by customized services that cater to evolving sustainability demands.