Monetary Metals Joins Forces with Gullak to Introduce Gold Yield Opportunities in India

Monetary Metals and Gullak Join Forces for Gold Yield in India



In a significant development for gold investment in India, Monetary Metals®, recognized as a pioneer in providing a yield on gold, has forged a strategic partnership with Gullak. This collaboration aims to introduce innovative gold yield solutions to Indian investors. Gullak, a rapidly growing digital gold platform backed by Y Combinator, will facilitate the delivery of gold to Monetary Metals for financing operations within India.

A Strategic Milestone



This partnership marks a crucial step for Monetary Metals as it seeks to expand its influence in the global gold market. Keith Weiner, the founder and CEO of Monetary Metals, expressed enthusiasm about the collaboration, stating, "This partnership with Gullak is a major step in bringing our gold yield solutions to a key global audience. India is one of the world’s most important gold markets, and Gullak’s strong brand and digital-first approach make them an ideal partner. Together, we’re helping Indian investors move beyond simply owning gold to earning a yield on it."

The initiative harnesses both companies’ strengths — combining Monetary Metals' extensive experience in gold leasing and yield generation with Gullak’s innovative digital platform. As part of the agreement, Gullak clients will gain access to the Gold Yield Marketplace®, a platform that enables them to earn yields on their gold investments.

Gullak's Rapid Rise



Founded in 2022, Gullak has quickly positioned itself among the leading platforms for digital gold transactions in India, allowing users to buy, save, and invest in gold effortlessly via its mobile application. The platform aims to enrich its features further by integrating Monetary Metals' offerings, promising added value for its users.

According to the World Gold Council's Gold Demand Trends 2024 Report, India has recently surpassed China as the global leader in gold demand, with over 800 tons of gold consumed in 2024, representing a value exceeding $100 billion. This statistic underscores India's appetite for gold, making the timing of this partnership especially significant.

Dilip Jain, Co-Founder of Gullak, highlighted the enormous potential of this collaboration: “We’ve been incredibly impressed by Monetary Metals’ ability to generate reliable gold yields through a sound, transparent model. India sits on nearly $4 trillion worth of idle household gold. Even if a small fraction of this is productively mobilized, it could unlock one of the biggest capital inflows in our economy’s history.”

As part of their mission to tap into this vast potential, Monetary Metals and Gullak intend to make gold leasing more accessible, thereby enhancing gold's productive uses in India.

Looking Ahead



This partnership represents Monetary Metals' fourth collaboration in the past six months and marks its first entry into the Indian market. Both organizations are poised to make a lasting impact on the gold investment landscape in India, bringing innovative financial solutions to a nation where gold has traditionally been a symbol of wealth and security.

In summary, the alliance between Monetary Metals and Gullak signifies an evolution in how gold can serve investors in India, moving from merely a savings vehicle to an active investment asset that generates yields. For more information, visit Monetary Metals and Gullak.

Topics Financial Services & Investing)

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