#Press Release #Metareal #PR AI

Metareal's PR AI: A Groundbreaking Innovation in Public Relations

On February 20, 2025, Metareal Inc., a leading AI development company based in Chiyoda, Tokyo, unveiled its revolutionary PR AI, designed to automate the creation of press releases. This groundbreaking development has garnered recognition by being selected as one of the "Best 101" releases in the 2025 Press Release Awards, hosted by PR TIMES.

Acknowledgment of Innovation

The selection for the "Best 101" was largely due to the significant impact that the PR AI has made in the realm of media communications, reflected in both its innovative approach and the responses it has generated within the industry. The combination of public relations and generative AI represents a critical shift in how companies can prepare and disseminate information.

The Selected Press Release

Metareal's selected press release highlights the introduction of its PR AI, which can analyze media trends and create press releases that are tailored for publication in prominent media outlets like Nikkei and business magazines. This innovation not only streamlines the process for professionals but is also user-friendly enough for those who may not have prior experience in public relations.

The link to the detailed press release can be found here.

Judges' Commentary

Judges express mixed feelings about the rise of AI in press release writing. Yuusuke Nakamura, the editor-in-chief at Nikkei Cross Trend, stated the likelihood that AI could replace much of the traditional writing process in business contexts. He emphasized that though humans should gather facts and decide what to communicate, AI is increasingly taking over the writing tasks.

Similarly, Fuminori Kobayashi, the editor-in-chief at TV Tokyo's news outlet "Tele-Tokyo BIZ", acknowledged the difficulty of evaluating AI-generated press releases, expressing a desire to celebrate human effort while recognizing that an era where AI generates releases is already upon us.

Features of PR AI

PR AI is a dual-function tool designed with input from field professionals. It offers:

• - Evaluation Function: Using patented technology, it assesses press release content and assigns a score indicating the likelihood of media coverage, while also providing automated suggestions for improvement.
• - Generation Function: By simply entering a brief overview, PR AI can autonomously create impactful titles and content for press releases, significantly reducing the effort needed for initial drafts.

A free trial of PR AI is available on its official page: PR AI.

About the Press Release Awards

The Press Release Awards, established by PR TIMES in 2021, celebrate the promotion and development of press release practices across various sectors, scales, and regions. The awards aim to inspire creativity and effective communication, affirming releases that contribute positively to society.

For more information, visit the Press Release Awards official site at PR TIMES.

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