Experience the Premiere of HARI DRINK Premium at Daimaru Tokyo Store

Discover the All-New HARI DRINK Premium

The brand &setouchi is set to unveil its much-anticipated product, HARI DRINK premium, at Daimaru Tokyo Store's innovative experience space, Asumise, kicking off on November 12, 2025. This limited-time event will run until February 3, 2026, providing enthusiasts a unique opportunity to engage with a product that promises to revolutionize the beauty drink market.

Located on the 9th floor of Daimaru Tokyo, Asumise offers a breathtaking setting for this premiere. Open from 11:00 AM to 9:00 PM, the store invites visitors eager to enhance their beauty routines to experience HARI DRINK premium in person. Just a short walk from the Tokyo Station’s Yaesu North Exit, the store is easily accessible for local and visiting beauty aficionados alike.

HARI DRINK Premium: A Breakthrough in Inner Beauty

HARI DRINK premium is designed with the utmost attention to quality and effectiveness. Utilizing Rice Power® No.103 and placental extract as key ingredients, this drink aims to support skin firmness, elasticity, and hydration from within. Not only does it highlight the importance of inner beauty, but the drink also showcases the cutting-edge research and development aspects carried out by Morita Pharmaceutical Industry Co., Ltd., based in Fukuyama, Hiroshima.

On this occasion, customers will not only be able to purchase the product but will also learn firsthand about its unique formulation and benefits. With a history of creating foundational health medications and dietary supplements for over 90 years, Morita Pharmaceutical seeks to integrate health with beauty in an accessible way.

Product Features and Collaboration

The inception of HARI DRINK premium is a collaborative effort with Yushin Shuzo Co., Ltd., an established name in the Japanese brewing industry known for their fermentation technology. They developed Rice Power® extract, widely recognized for enhancing moisture retention in the skin. Coupled with this premium ingredient is an array of carefully selected elements aimed at creating a comprehensive beauty solution.

In addition to Rice Power® No.103, HARI DRINK premium includes placental extract from Vitaex Pharmaceuticals, a wholly-owned subsidiary of Morita. Vitaex has been at the forefront of placental product research for over 70 years, ensuring that consumers benefit from high-quality and reliable products. The combination of these ingredients results in a powerful formula that promotes not just skincare but overall well-being.

An Assortment of Beneficial Ingredients

HARI DRINK premium promises to deliver multiple beauty benefits packed into a convenient 50ml bottle. Each serving includes:

- Fish collagen (2000mg), helping to strengthen skin structure,
- A blend of essential vitamins, such as B1, B2, B6, Niacin, C, and E, that facilitate skin health,
- Equol Lactobacillus, which supports daily wellness,
- Extracts from roses grown without pesticides in the Setouchi region.

This combination creates a fruity, pleasant-tasting drink, suitable for morning beauty routines or as a relaxing nighttime treat. With prices starting at 8,640 yen for a pack of 10 and 2,592 yen for three bottles (tax included), it’s an accessible luxury to incorporate into everyday life.

Experience It Firsthand

The introduction of HARI DRINK premium at Daimaru Tokyo Store is a golden chance for potential customers to learn and engage directly with cutting-edge beauty solutions. The company invites everyone interested in healthy aesthetics to visit and experience the product that merges sustainability, quality, and beauty seamlessly. For more details about this innovative drink, visit the official website at and-setouchi.jp or explore their visuals on Instagram (@and_setouchi_official).

Join us at Daimaru Tokyo starting from November 12, 2025, and discover the future of beauty drinks with HARI DRINK premium!