Delightful New Sweet Potato Treats at OIMO MERCI in Tokyo's amine Store

New Sweet Potato Delicacies at OIMO MERCI

OIMO MERCI, recognized for its exquisite sweet potato products, has officially launched a selection of seasonally inspired sweets. Beginning October 1, 2023, customers can find these delightful treats at the amine store located in the basement level of the Daimaru Tokyo department store. This pop-up collection highlights the brand's commitment to quality and innovation in dessert-making.

Unique Offerings at amine

Amid the charming ambiance of amine, designed as a haven for seasonal sweets, customers can enjoy a range of exciting products developed by the Osaka-based Doshisha Corporation. The store aims to provide a luxurious and special experience, inviting customers to indulge in sweet potato treats that are as visually appealing as they are delicious.

Featured Products

- Oimo Butter Soft: This soft cookie captures the rich aroma of sweet potatoes combined with the luxurious essence of butter. Its moist texture and melt-in-the-mouth feel make it a beloved option among customers. Priced at 1,080 yen for a pack of five and 2,160 yen for ten, this cookie is only available in select stores, making it a must-try seasonal special.

- Oimo Sabre Sand: A key staple of the OIMO MERCI lineup, this product features two types of thickly baked sablés made from purple sweet potatoes and creamy, rich orange sweet potatoes, sandwiched with sweet potato chocolate. With its vibrant coloration and enticing flavors, it retails for 1,242 yen for six pieces and 2,484 yen for twelve.

- Oimo Langue de Chat: Utilizing Kagoshima’s famed Annou sweet potatoes, this treat combines a crispy lace cookie with a creamy white chocolate filling, creating a texture and taste that is irresistibly delightful. The pricing begins at 972 yen for eight pieces and goes up to 1,944 yen for sixteen pieces.

The OIMO MERCI Experience

The essence of OIMO MERCI can be summed up in the slogan, "Oimo meets Paris." The brand has mastered the art of transforming the traditional Japanese sweet potato into elegant, Parisian-style baked goods. Each product is crafted with carefully selected varieties of sweet potatoes, ensuring that every treat showcases both flavor and quality.