#Japan #Tokyo #Omotesando #CRONOS #Hiromu Inada

CRONOS Grand Opening in Omotesando

On May 31, 2025, the innovative activewear brand CRONOS, operated by World Fit Co., Ltd., will officially launch its flagship store in Omotesando, Tokyo. Known for its minimalistic yet stylish design and unique aesthetics, CRONOS aims to redefine activewear by merging fashion and functionality.

The new store will feature both a men's and women's line, showcasing garments that can double as stylish town wear. Additionally, the store will introduce the "CRONOS BLACK" golf line, directed by talent and actor Yuuji.

A New Shopping Experience

The CRONOS Omotesando store is designed as an immersive space where customers can experience the brand's essence. Featuring a large LED wall that incorporates cutting-edge optical technologies for eye-catching displays, the store offers a shopping experience that goes beyond just purchasing. Dynamic visual effects, such as moving mannequins, will engage shoppers and create an unforgettable atmospheric experience.

To commemorate the grand opening, CRONOS will offer exclusive items only available at the Omotesando store, combining sophisticated design with high functionality.

Store Details

• - Opening Date: May 31, 2025 (Saturday)
• - Hours: 11:00 AM - 8:00 PM
• - Location: 6-3-9 Jingumae, Shibuya-ku, Tokyo 150-0001
• - Phone: 03-5778-9155
• - Store Size: 62 tsubo (approximately 204 square meters)

Special Campaign Featuring Hiromu Inada

In conjunction with the launch, CRONOS will run a special campaign featuring Hiromu Inada, a 92-year-old triathlete who exemplifies the brand's slogan, "Let's get started!" Inada's relentless spirit and passion serve as a positive reminder that age and constraints should not hinder one's desire to pursue challenges.

The campaign invites everyone to participate through the social media initiative, "#さぁやろうか" (Let's get started), where participants can post their own experiences related to taking on challenges on Instagram. Selected entries will have a chance to win limited edition T-shirts, though supplies will be limited. By supporting those willing to embark on new challenges, CRONOS resonates with a forward-thinking mindset.

About Hiromu Inada

• - 2002 (70 years old): First triathlon
• - 2011 (79 years old): Debuted at Ironman World Championship in Kona
• - 2012 (80 years old): Became Ironman World Champion, setting a course record of 15 hours and 38 minutes
• - 2016 (84 years old): Once again secured the world champion title and achieved a Guinness record
• - 2018 (86 years old): Became world champion in a new age category (85-89) and set the current Guinness record of 16 hours, 53 minutes, and 50 seconds
• - 2023 (91 years old): Age group winner at Ishigaki Triathlon

In addition to highlighting Inada's championships, CRONOS aims to amplify the positive message that it is never too late to start something new.

Campaign Participation Details

• - Campaign Duration: May 18, 2025 - June 10, 2025
• - Participants can post content on their personal Instagram accounts themed around the concept of "challenges."
• - Required hashtags: #さぁやろうか #CRONOS
• - Tag: @cronos_japan_official
• - Prizes: Limited edition T-shirts will be given away via a lottery (while supplies last).

The new Omotesando store will also feature a range of products, including limited edition items for both men and women, perfect for those who seek style and functionality in their activewear.

For more information about CRONOS, visit the official online store or follow their Instagram account. The brand continues to expand its presence, with additional locations announced for 2025, including stores in Umeda, Kagoshima, Toyama, and Kashiwa.

CRONOS represents a commitment to stylish yet practical activewear that can serve various purposes, from rigorous training to everyday use. Explore the unique designs and quality materials that define the CRONOS experience.