B2B Marketing 2026
2026-03-24 06:14:22

Transforming B2B Marketing: An Online Conference on Effective Strategies for 2026

Transforming B2B Marketing: An Online Conference on Effective Strategies for 2026



In the ever-evolving landscape of B2B marketing, businesses are increasingly navigating the complexities of integrating both online and offline strategies. Immediato Co., Ltd., headquartered in Shibuya, Tokyo, is organizing a pivotal online conference titled "How to Differentiate Online and Offline Strategies in 2026," scheduled for April 14, 2026, from 10:00 AM to 3:45 PM Japan Standard Time.

The Challenges of B2B Marketing in 2026


As the world moves towards a hybrid model where webinars and physical events coexist, companies are facing significant hurdles. One of the primary obstacles is the fragmentation of KPIs across different marketing initiatives. Businesses struggle to identify which investments truly drive conversions and sales. This online conference aims to address these issues by hosting twelve industry experts who will share insights on effective customer acquisition, conversion to meetings, and ultimately, securing orders.

Insights from Industry Leaders


The conference will feature a wide array of speakers from various notable companies. They will delve into critical aspects of B2B marketing, providing practical tips on monitoring KPIs across both online and offline initiatives. The intention is to equip participants with the knowledge to compare these strategies effectively along a unified line.

Keynote Session by Immediato


One of the highlights will be a presentation by Masahiro Honda, the Sales Manager at Immediato. Scheduled for 2:25 PM to 2:50 PM, his session focuses on maximizing sales opportunities through Tech Touch strategies. He will explore how businesses can convert leads into discussions without the need for intermediaries, thereby maximizing the productivity of meetings post-event. Honda plans to present case studies utilizing Immediato’s lead automation technology, which visualizes customer behavior and automates the process of securing meetings, aimed at enhancing overall conversion rates.

Featured Topics in the Program


The agenda of the conference features captivating sessions, such as:
  • - The Importance of Channel Selection by Peatix Japan
  • - Utilizing Content for Lead Conversion by Debono
  • - Is the Exhibition Dead? - Determining When to Continue or Stop by Shannon
  • - Strategizing Exhibitions in the Era of Declining Attendance by WACUL
  • - Principles of Designing Effective Online Initiatives by AdAI
  • - Creating New Revenue Streams via Online Conferences by Marketing Commit
  • - And much more, featuring twelve expert speakers.

Event Details


  • - Event Name: How to Differentiate Online and Offline Strategies in 2026
  • - Date: Tuesday, April 14, 2026
  • - Time: 10:00 AM - 3:45 PM JST
  • - Format: Online Event (Zoom)
  • - Capacity: 1,000 participants
  • - Fee: Free of charge
  • - Special Perk: All registrants will receive archived video content post-event.
  • - Registration Link: Register Here

About Immediato Co., Ltd.


Immediato is dedicated to creating meaningful connections that lead to increased sales meetings through their AI-driven inside sales tool, also named Immediato. The company operates under the mission to foster encounters that produce tomorrow's innovations, aiming to link the creators and users who drive societal change. Immediato believes in a world where these connections happen seamlessly, empowering both parties to focus on shaping a better future together.

Company Overview


  • - Location: 1-19-9 Dogenzaka, Shibuya, Tokyo
  • - Representative: Eiki Hamada, CEO
  • - Founded: April 1, 2022
  • - Business: Development and provision of the effective meeting automation tool, Immediato
  • - Website: immedio.io

In preparing for the future of B2B marketing, participate in this conference and discover methods that can drive your business towards success in the hybrid marketplace of 2026.


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Topics Business Technology)

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