#Japan #Tokyo #OMATSURI BASE #Nowhere Group

A New Era of Accommodation: OMATSURI BASE Nakanoshimbashi

In an exciting development for both tourists and locals, Nowhere Group Inc. is set to launch "OMATSURI BASE Nakanoshimbashi" in Tokyo on July 1, 2025. This innovative facility is the first of its kind in Japan, designed as a themed lodging space where guests can experience the festive spirit of various regional festivals throughout the year. Inspired by the vision of building connections and delivering smiles worldwide, this project aims to merge accommodation, cultural appreciation, and community development into a single, vibrant hub.

A Celebration 365 Days a Year

OMATSURI BASE promises to offer a unique atmosphere where the excitement of festivals is present every day. Each floor will feature different thematic rooms that represent various Japanese festivals. Every room will be designed to be visually appealing, perfect for those keen on capturing photo-worthy moments. Enhancements like traditional clothing rentals and Japanese decor will engage the senses, providing an immersive experience that highlights the joy of Japan’s festivities.

Collaborating with the Local Community

In addition to its innovative lodging, OMATSURI BASE seeks to create a regional co-creation model by partnering with local businesses. For instance, the facility has plans to collaborate with nearby public bathhouses, offering visitors unique bathing experiences, enticing all who come to explore. One of the key themes of this collaboration will be the idea that the entire town is a festival venue; various events and promotional activities with neighboring shops are on the horizon.

Exclusive Experiences for Guests

Those staying at OMATSURI BASE will have access to exclusive activities aimed at further enhancing their stay. On the rooftop, for example, there will be a traditional "Yenichi Paradise" featuring classic festival games such as ring toss, yo-yo fishing, and super ball scooping, designed to delight both children and adults alike.

Bridging Local Challenges with Tourism

Situated in the Nakanoshimbashi area, this project addresses a significant local issue: the lack of large tourist facilities. While the area is known for its quaint charm and peaceful living environment, it often struggles to showcase its cultural assets effectively. OMATSURI BASE intends to rediscover and promote the area's attractions through the lens of festivals, creating a space for locals, travelers, and children to enjoy.

Looking Ahead: Expanding Horizons

The future vision for OMATSURI BASE is ambitious and collaborative. Plans are already underway for partnerships with regional festivals across Japan, and there are aspirations to build a fan community through crowdfunding initiatives. In the long term, the company envisions expanding into local cities and creating models aimed at inbound tourism throughout the country.

Facility Overview

• - Name: OMATSURI BASE Nakanoshimbashi
• - Location: 2-25-10 Yayoi-cho, Nakano-ku, Tokyo (1-minute walk from Nakanoshimbashi Station)
• - Opening Date: July 1, 2025
• - Operating Company: Nowhere Group Inc.
• - Website: omatsuribase.com
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Get in Touch

For inquiries, please reach out to the PR department at Nowhere Group Inc.:

• - Contact: Yamashita
• - Email: [email protected]
• - Phone: 03-6454-7875

As OMATSURI BASE prepares for its grand opening, it promises not just a place to stay, but a lively celebration of Japanese culture, ensuring that every visitor leaves with unforgettable memories.