#Japan #Tokyo #Virgil Abloh #V.A. #AIR JORDAN 1

V.A.A.™ WORLD'S FAIR at V.A. Store in Tokyo

The excitement is building as the concept store V.A. prepares to launch the highly anticipated "V.A.A.™ WORLD’S FAIR @V.A." starting March 28, 2026. Operated by Jun Co., Ltd., based in Minato, Tokyo, this unique event pays tribute to the late Virgil Abloh, a visionary designer who passed away in 2021. In collaboration with the Jordan Brand, the event will feature the release of the V.A.A. edition of the AIR JORDAN 1 HIGH OG X V.A.A., showcasing Abloh’s iconic design elements.

Launch Details

On the first day, attendees will find exclusive items available only at V.A., including "The Virgil Reader, Volume 001," special T-shirts from the VIRGIL ABLOH ARCHIVE™, and collaboration pieces with Fragment. Purchasing "The Virgil Reader" grants customers a chance to join a special program on March 30-31, where they can create their own original T-shirt using selected logo designs. This program, called "FREE GAME," will also provide participants with a USB stick containing insights into brand-building from Virgil himself. Note that this special program requires a fee.

AIR JORDAN 1 HIGH OG X V.A.A. Release

On March 29, the event culminates with the launch of the AIR JORDAN 1 HIGH OG X V.A.A., which reflects several signature design cues from Abloh himself—such as an exposed tongue and the iconic orange tab on the swoosh. The distinct black "AIR" logo is printed directly on the classic Nike Air unit of the midsole.

In preparation for both days, advance entry lotteries will be held on March 25 and 26, allowing shoppers an opportunity to secure their spot for these limited releases. It's essential to act quickly, as these items are available in limited quantities.

Entry Lottery Details

• - March 28 Lot Entry:

- Items: "The Virgil Reader, Volume 001," Apparel Merch (T-shirts/Zip Hoodies)
- Lottery Period: March 25 (16:00) - March 26 (16:00)
- Entry Form

• - March 29 Lot Entry:

- Items: AIR JORDAN 1 HIGH OG X V.A.A.
- Lottery Period: March 25 (16:00) - March 26 (16:00)
- Entry Form

Pricing Overview

• - The Virgil Reader, Volume 001: ¥9,900 (tax included)
• - AIR JORDAN 1 HIGH OG X V.A.A.: ¥34,100 (tax included)
• - T-shirts: ¥9,900 each (tax included)
• - Zip-Up Hoodie: ¥18,700 (tax included)

Event Timeline

• - Dates: March 28 (Saturday) to March 31 (Tuesday), 2026
• - Location: V.A., 6-1-9 Jingumae, Shibuya, Tokyo
• - Official Instagram: @va.tokyo

Embrace the opportunity to be part of this historical tribute to Virgil Abloh and explore unique designs at V.A.A.™ WORLD'S FAIR. With exclusive merchandise and engaging programs, it's an event not to be missed!