Unlocking the Power of Content Reuse: A Comprehensive Guide for B2B Companies
In the dynamic world of B2B marketing, content creation can often be a daunting task. Many organizations spend significant resources developing original content, such as articles, white papers, and research releases, yet frequently miss the opportunity to leverage these assets for greater impact.
IDEATECH, based in Tokyo, Japan, has recently released a free guide titled
“Stop the Waste: Designing for Reuse in B2B Content”, aimed at addressing this challenge head-on.
Background of the Guide
The guide's urgency stems from a survey conducted by IDEATECH that involved 328 B2B content creators. The findings revealed that more than 40% cited **