#United States #Winston-Salem #Sheffield Financial #Mercury Marine #boat financing

Sheffield Financial and Mercury Marine: Pioneering a New Era in Boat Financing

In a bid to transform the experience of purchasing recreational marine products, Sheffield Financial, a subsidiary of Truist Bank, has partnered with Mercury Marine. This innovative collaboration aims to simplify the financing process for customers looking to buy outboard engines and boat packages. The announcement made on February 18, 2026, marks a significant step toward enhancing the consumer purchasing experience in the recreational boating sector.

Streamlined Financing Experience

Under the new partnership, Sheffield Financial is set to offer customers financing solutions that combine competitive rates with a seamless, digital experience. This means that customers will no longer have to navigate complicated financial processes when they venture into boat ownership. The financing solution integrates online shopping with in-store loan approvals, allowing customers to enjoy a hassle-free buying journey.

Susan Andersson, the Senior Vice President and head of national accounts at Sheffield Financial, emphasized the importance of a user-friendly financing process in today's fast-paced market. She noted, "Today's customers expect financing to be simple, fast, and transparent. By pairing our expertise in outboard engines and boat financing with Mercury Marine's reputable brand, we're delivering a connected digital experience that benefits both customers and dealers."

Meeting Customer Expectations

The collaboration responds to an evolving landscape in consumer expectations. Randy Caruana, the Vice President for the Americas and Asia Pacific at Mercury Marine, highlighted the necessity of modernizing the boat purchasing experience. He stated, "From online research to in-store closing, boaters expect a fast, connected process. By combining Mercury's trusted products with Sheffield's streamlined financing solutions, we're enabling customers to get on the water more quickly."

The partnership includes competitive installment financing options for both Mercury outboards and complete Mercury-powered boat packages. Additionally, customers can access Sheffield's expert marine underwriting team seven days a week, designed to provide swift credit decisions and a consistent financing experience. This service aims to enhance dealer support and streamline the purchasing process, ensuring that customers can focus on enjoying their new marine adventures without financial stress.

About Sheffield Financial

Sheffield Financial, established 33 years ago and based in Winston-Salem, N.C., specializes in financing solutions for the marine sector, including powersports, outdoor equipment, and trailers. As part of the Truist Bank family, they pride themselves on offering tailored customer service and retail financing options to manufacturers and dealers across the nation.

About Mercury Marine

Headquartered in Fond du Lac, Wisconsin, Mercury Marine is a leading manufacturer of marine propulsion engines. This division of Brunswick Corp. provides a wide range of products and services for recreational, commercial, and governmental marine applications worldwide. With their expansive portfolio, Mercury is committed to enhancing boating experiences for all.

As Sheffield Financial and Mercury Marine embark on this collaborative journey, they are poised to redefine the boating industry’s financing model. By prioritizing customer convenience and accessibility, this partnership sets the stage for smoother transactions and an invigorated boating market. Whether you're a seasoned mariner or a first-time buyer, you can look forward to a streamlined financing experience that opens doors to the adventures awaiting on the water.