#Japan #Creator Economy #Shibuya #TORIHADA #Matching Event

TORIHADA's Matching Event Vol.2: Connecting Creators and Sellers

In an exciting initiative to foster collaboration in the commerce domain, TORIHADA, a creator-focused DX company based in Shibuya, Tokyo, is gearing up to host its second matching event on November 8, 2025. This event aims to build stronger connections between creators and sellers, enhancing the potential for successful partnerships in the fast-paced world of live commerce and short video marketing.

Event Overview

The TORIHADA Matching Event Vol.2 promises to be a significant platform for about 200 creators and 20 sellers across various categories, including beauty, gadgets, toys, and food. Previously conducted in July 2025, the first matching event successfully laid the groundwork for creator-seller collaborations, and this second edition aims to further expand on that success.

The agenda for the day is as follows:

• - Part 0: 11:00 AM - 1:00 PM (Invitation-only)
• - Part 1: 2:00 PM - 5:00 PM (Open to TORIHADA affiliated creators)
• - Part 2: 5:00 PM - 8:00 PM (Same as above)

The venue will be at TORIHADA's office located on the 6th floor of 2-25-12 Dogenzaka, Shibuya, Tokyo.

Highlights of the Event

During the event, participants can expect:

• - Product Presentations and Trials: Sellers will showcase their products and provide hands-on trials, allowing creators to gain a deeper understanding of the items they will be promoting.
• - Individual Meetings: The setup will facilitate personalized discussions between sellers and creators, enabling immediate negotiations and agreements.
• - Instant Content Creation: Created with a focus on live commerce, participants will have the opportunity to capture content on the spot, speeding up the production process from agreement to execution.

Furthermore, matching will be designed based on TORIHADA's creator network, prioritizing engagement metrics and content quality to ensure meaningful partnerships.

Benefits for Participants

For Sellers:

• - Direct Reach: Sellers can directly communicate with capable creators who have a proven track record in sales.
• - Curated Network: Participation provides access to a carefully selected network of commerce-focused creators.
• - Immediate Negotiations: The event structure allows for real-time discussions and adjustments of deal conditions.

For Creators:

• - Product Insight: Creators get firsthand product explanations and can try out items at dedicated booths.
• - Peer Networking: Opportunities for networking and exchanging information with fellow creators.
• - On-the-Spot Content Creation: Access to quick photo opportunities for products that pique their interest.

Purpose of the Event

The goal of Vol.2 is to leverage the growing importance of reliable product-person matching, which is critical for success in the live commerce space. By focusing on instant content creation and individual discussions, the event aims to reduce lead times from agreement to project initiation, creating a streamlined collaboration process.

Previous Event Success

The inaugural TORIHADA Matching Event Vol.1 saw participation from 70 creators and 13 sellers, resulting in exceptional engagement and satisfaction rates. Notably, the collaboration success rate was notably high, leading to vibrant exchanges and new business opportunities. Feedback collected from participants confirmed a strong sense of satisfaction, revealing that the event exceeded expectations by responding effectively to participants' needs.

Social media activity related to the event also showed a surge, with over 100 posts trending as a result of the collaborations formed, epitomizing the far-reaching impact of the initiative. The upward trajectory of these posts indicates that the creative partnerships developed during the event will continue to flourish.

The results of this event represent a promising new avenue for both creators and sellers, signifying further opportunities for mutual benefit and industry revitalization. Ongoing events like this will continue to catalyze creative collaborations and stimulate growth across the creator economy.

For additional details and updates, visit TORIHADA's official website at TORIHADA.