#Japan #Tokyo #DAC Group #Mount Fuji #Diamond Fuji

Creativity Shines: DAC Group's Award-Winning Design

In a remarkable achievement, DAC Group's Daily Sports Advertising Agency, based in Taito, Tokyo, has won the bronze award at the 40th All Japan DM Awards, continuing their streak from the previous year. This recognition, bestowed by Japan Post, celebrates innovative design in direct mail advertising. The agency was recognized for a unique summer greeting card that artfully features the iconic "Diamond Fuji," a symbol of good fortune and beauty found at the summit of Japan's most famous mountain.

Unique Design Elements

The standout aspect of this card lies in its innovative use of a specialized paper known as "mirror paper," which reflects images like a mirror. By ingeniously designing the card to portray Mount Fuji facing the sun, recipients experience a stunning visual effect when they open the card. The reflection brings the breathtaking image of Diamond Fuji to life, offering a playful twist by revealing an upside-down Fuji when viewed from different angles. This interactive experience is designed to engage and delight recipients, leaving a lasting impression.

Symbol of Good Fortune

Diamond Fuji is a rare sight, appearing only a couple of times a year, making it a treasured natural phenomenon that captivates observers with the moment the sun aligns perfectly with the peak of the mountain. By embedding this extraordinary view into the card design, DAC aimed to create a keepsake that people would cherish. Many recipients have shared their positive feedback, expressing how they proudly display the card on their desks and appreciate its whimsical design that uplifts their spirits.

A Message of Positivity

Under the motto "Social Good & Unique," DAC Group strives to create ideas that bring joy, inspire, and generate new values for society. The summer greeting card was crafted with the hope of brightening the recipients' mood upon arrival. Beyond just the written message, the design's visual intrigue was deliberately developed to leave a memorable impact.

Changing Perspectives through Creativity

DAC Group believes in the power of ideas to reshape communication and solve societal challenges. The summer greeting card design embodies this philosophy, aiming to enhance the value of proposals by considering issues from multiple angles. This approach not only enriches the creative process but also enhances the overall experience for clients.

Connection with Mount Fuji

As a rite of passage and team-building exercise, DAC holds a tradition of climbing Mount Fuji as part of their employee training program. The practice involves sending summer greeting cards from the peak's post office to clients and partners, a tradition that will celebrate its 37th iteration in 2025. This act symbolizes appreciation and gratitude, combining the thrill of the ascent with a heartfelt message to valued associates.

About DAC Group

Established in Taito, Tokyo, DAC Group is a comprehensive advertising agency with a corporate slogan of "Social Good & Unique." The company ventures beyond traditional advertising solutions to address unique challenges creatively. In 2023, DAC Group was recognized as a "Health and Management Excellent Corporation" by the Ministry of Economy, Trade and Industry, underscoring its commitment to the well-being of its employees and innovative advertising methods. The workforce comprises 147 employees, poised to grow further by 2026.

Contact Information

DAC Holdings Co., Ltd.
Representative: Kazunori Ishikawa
Address: 13F TIX TOWER UENO, 4-8-1 Higashi Ueno, Taito, Tokyo 110-0015
Total Employees: 975 (DAC Group Total)
Website: DAC Group Website