Ares Technology Transforms Identity with Innovative Rebranding and Service Model

Ares Technology Consultants has officially rebranded itself as Ares Technology, a move that signifies a major transformation in their identity and service offerings. The company has also introduced a fresh visual identity along with a new integrated services platform that encapsulates the ethos of their operations: "Advise. Design. Deliver."

This strategic rebranding is not merely a change in name, but rather a reflection of Ares Technology's evolution over the years. Initially established as a technology design consulting firm, Ares has expanded its capabilities to provide comprehensive services that include advisory support, design management, and technical delivery. This progression has enabled the firm to better address the diverse needs of its clients who engage with mission-critical infrastructure and data center projects.

Understanding the New Identity

The decision to drop “Consultants” from the firm's name was fueled by an awareness that their former title did not accurately represent the breadth of services they now offer. Jay Brummett, the Chief Infrastructure Officer of Ares Technology, elaborated on this shift by stating, "Ares Technology is a more accurate name for the company we've become. As we added capabilities over the past year, it became clear that our old service categories no longer described what clients were actually hiring us to do."

The newly structured service model is articulated through three key pillars:

1. Advise - This initial phase focuses on Development Strategy and Owner Advisory. Ares assists owners and developers in making informed decisions about site selection, power sources, and other critical infrastructure elements at an early stage, minimizing risks before resources are allocated.

2. Design - In this phase, Ares translates strategic decisions into actionable and executable technical designs. By providing Telecommunications Design and Integrated Design Management services, the firm ensures that the construction phase proceeds smoothly and efficiently according to the outlined plans.

3. Deliver - This final phase emphasizes Project Operations and Technical Delivery. Ares ensures that all aspects of technical delivery, quality assurance, and commissioning are maintained throughout the entire project—supporting clients up to the point of project turnover.

Enhancing Client Interaction

One of the standout features of Ares Technology's new service platform is its flexibility, allowing clients to engage with the firm for specific needs rather than being locked into a full suite of services. Each pillar—Advise, Design, and Deliver—is available as an independent offering, empowering clients to enlist Ares' expertise at any stage of their project lifecycle.

The company's rebranding efforts have also included the launch of a new logo and an updated website, which both serve as reflection points for their commitment to innovation and transparency in operations. Importantly, while the branding has evolved, the company's legal entity and existing contracts remain unchanged, ensuring continuity for current clients and partners.

A Commitment to Progress

Founded in 2015 and headquartered in Coeur d’Alene, Idaho, Ares Technology is dedicated to supporting mission-critical projects. The firm prides itself on reducing risks associated with infrastructure development, thus facilitating smoother transitions from concept to execution.

Brummett’s observations on the company's transformation signal a robust commitment to growth and alignment with the needs of contemporary project owners and developers. Ares Technology is poised to be a reliable partner through every step of the infrastructure lifecycle, simplifying complex decisions and enhancing project outcomes.

For more information, you can visit Ares Technology at www.arestc.com.