Tofu Curry Launch
2025-11-25 03:56:19

Yushoku Launches Authentic Tofu Rice Noodle Curry Range

Yushoku Launches an Authentic Tofu Rice Noodle Curry Range



On November 26, 2025, Yushoku Corporation, headquartered in Chuo-ku, Tokyo, will introduce a new line of ready-to-eat curries under their primary brand "Tofu Rice Noodle Restaurant." These three varieties are designed to be stored at room temperature, making them convenient for a wide range of dietary needs.

The special brand website for "Tofu Rice Noodle Restaurant" has also been revamped to mark this occasion.

The Story Behind the Product


Yushoku's tofu rice noodle is made solely from soybeans and nigari, making it a high-protein, low-carbohydrate food choice. Compared to white rice, it offers:
  • - Lower carbohydrate content
  • - Higher protein content

This makes it an ideal option for those looking to maintain a balanced diet while enjoying satisfying meals. The new ready-to-eat curry series utilizes the unique properties of tofu rice noodles, presenting a convenient way to incorporate nutrition into everyday meals. It caters to health-conscious consumers as well as busy professionals by providing easy-to-prepare options that can be enjoyed anytime.

Product Overview


The new curry line consists of three flavors:

1. Green Curry
A rich and authentic green curry infused with the aromatic notes of kaffir lime leaves and fish sauce, packed with tender chicken and mushrooms. The creamy coconut milk blends perfectly with the spicy kick, creating a unique flavor experience with the flat noodle-style tofu rice noodles.
- Nutritional Information per Serving (230g):
- Carbohydrates: 10.1g
- Protein: 27.9g

2. Soup Curry
A hearty soup curry highlighting the sweetness of carrots and potatoes accompanied by bones-in chicken wings, simmered for optimal tenderness. Generous portions of tofu rice noodle ensure a filling meal with satisfying texture.
- Nutritional Information per Serving (230g):
- Carbohydrates: 10.6g
- Protein: 26.5g

3. Masala Curry
This Indian-inspired masala curry features a rich tomato base with tender braised pork and chickpeas adding a substantial bite. The delicate spices harmonize with the smooth flavor of tofu rice noodles, creating an exciting culinary fusion.
- Nutritional Information per Serving (230g):
- Carbohydrates: 16.9g
- Protein: 22.8g

Each serving is designed for great taste without compromising on nutritional value, making it perfect for those managing their carbohydrate intake or focusing on protein-rich meals.

Launch Details


The official release is coinciding with an appearance at "PROTEIN JAPAN 2025", hosted from November 26 to 28 at Tokyo Big Sight, where Yushoku will present these exciting new curries to the public for the first time. Visitors will have the opportunity to sample the products and explore new ways to enjoy tofu rice noodles.

Additionally, Yushoku is inviting retailers and wholesale businesses interested in carrying the new product line to their booth. Sales representatives will be present for consultations and discussions throughout the event.

Event Details:
  • - Date: November 26 - 28, 2025
  • - Venue: Tokyo Big Sight, East Exhibition Hall
  • - Booth: E5-5-9 in Hall 5

Ideal Scenarios for Enjoying Tofu Rice Noodle Curries


The Tofu Rice Noodle curries are perfect for varied culinary situations such as:
1. Time-Saving Lunch: Easy to prepare with just boiling water or microwave heating, offering a healthy alternative without complexity.
2. Light Dinner: An ideal choice for a light yet protein-rich dinner without heavy ingredients, making it suitable for late-night meals, including study snacks for students.
3. Pre and Post Workout Nutrition: Formulated for high protein content, these meals are well-suited for athletes and those engaging in fitness routines.
4. Emergency Preparedness: With a shelf-life of up to 730 days and no refrigeration needed, they are perfect for stocking up for emergencies.

Yushoku aims to redefine convenience and nutrition with this innovative range of products, solidifying its commitment to promoting healthy eating habits among all consumers.

For further inquiries, please contact the PR department at Yushoku Corporation:


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Topics Consumer Products & Retail)

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