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A Refreshing New Look for Flume Crossing Sauvignon Blanc

J. Lohr Vineyards & Wines, a notable family-owned winery, has revealed an exciting makeover for its celebrated J. Lohr Estates Flume Crossing Sauvignon Blanc, set to hit the shelves in the upcoming months. This innovative design is more than just aesthetic; it reflects the winery's commitment to sustainability and celebrates the rich biodiversity around its estate vineyards in Monterey County, California.

Celebrating Nature’s Beauty

The redesigned packaging features delicate motifs of native wildflowers, butterflies, and botanical illustrations. This artistic representation brings to life the unique ecosystem of the Arroyo Seco region, where founder Jerry Lohr began planting grapevines in 1972. The name 'Flume Crossing' is inspired by a century-old water channel that traverses the nearby Reliz Creek, highlighting the harmony between the winery's heritage and its commitment to responsible farming practices.

The new look incorporates a modern single-label format, paired with a lightly green-tinted eco-flint bottle that suggests freshness inside. Notably, this update creates a cohesive look with a recent redesign of J. Lohr's award-winning Riverstone Chardonnay, ensuring that both wines share an eye-catching presence in retail spaces. The packaging not only retains the iconic J. Lohr logo but also features a practical Stelvin screwcap, enhancing the wine's convenience for consumers.

The Wine Behind the Label

J. Lohr's Winemaker, Kristen Barnhisel, emphasized the importance of not just producing high-quality wines, but also telling the story of the land they come from. The new design aims to reflect the unique characteristics of the Arroyo Seco terroir—an area known for its cool-climate influenced by nearby Monterey Bay. This specific climate, coupled with cobblestone soils, allows for an exceptional growing environment for Sauvignon Blanc.

The 2025 Flume Crossing Sauvignon Blanc is entirely made from the Sauvignon Blanc grape variety. Its unique production process includes fermenting 63% of the wine in stainless steel and 37% in acacia and neutral French oak barrels, which adds complexity while preserving its fresh character. Tasters can expect delight from vibrant aromas of honeysuckle, key lime, fig, and sweet herbs, complemented by palate sensations of kiwi and ripe grapefruit—all rounded out by a long finish that comes from careful barrel aging.

Commitment to Sustainability

Every bottle of J. Lohr Estates Flume Crossing Sauvignon Blanc proudly bears the Certified California Sustainable seal on its back label, highlighting the winery's ongoing dedication to sustainable winemaking practices. This commitment ensures that J. Lohr remains a leader in responsible winegrowing while creating wines that genuinely represent their origins.

Alongside the new 750ml bottle, Flume Crossing will also be offered on tap, thanks to J. Lohr's innovative stainless steel keg program for on-premise accounts. With a suggested retail price of $14, the Flume Crossing Sauvignon Blanc is also distributed nationally, making it accessible for a broad audience.

In conclusion, the revitalized packaging and meticulous crafting of J. Lohr's 2025 Flume Crossing Sauvignon Blanc are testaments to the winery's rich legacy and forward-thinking practices. As they embrace an ever-growing consumer interest in this varietal, J. Lohr continues to honor both their roots and the vital ecosystems that support their wines. Whether enjoyed with a meal or as a refreshing sip on a warm day, this Sauvignon Blanc embodies the spirit of its land—a true reflection of quality and sustainability in every bottle.