Veteran Financial Advisor Doug Shepler Joins Cetera for Enhanced Client Service and Efficiency
In a significant move that highlights the evolving landscape of financial advisory services, Doug Shepler, a seasoned financial advisor with over three decades of experience, has joined Cetera from LPL Financial. With an impressive portfolio of approximately $110 million in assets under administration, Shepler seeks a higher level of service and efficiency that he believes was lacking in his previous role.
Shepler's decision to transition stemmed from numerous frustrations he encountered while navigating operational inefficiencies and inadequate support, which often led to prolonged calls for simple inquiries. Reflecting on his experiences, he remarked, ‘For too long, I found myself dedicating an unnecessary portion of my day to trying to navigate inefficiencies and technological breakdowns without adequate support.’ His dedication to his clients is a driving force behind his well-established practice, characterized by minimal client transfers and a reputation for exceptional service.
Desiring a broker-dealer model that aligns with his values of high-touch service, Shepler explored various options before selecting Cetera. His first onboarding experience with Cetera left a lasting impression, evocatively summarizing the moment with, ‘Wow.’ At Cetera, he discovered a happy medium—benefiting from the efficiencies associated with larger firms while retaining the personalized attention often found in smaller, boutique operations.
‘Summit offers the personalized, white-glove service I was searching for, while Cetera provides the size, scale, and technology necessary to drive sustainable growth,’ Shepler stated. This duality, he believes, allows him to focus primarily on his clients, instead of on logistical hurdles that can detract from their needs.
Tom Halloran, the leader of Cetera’s Advisor Channel, expressed confidence in Shepler’s move, emphasizing how the advisor’s client-first approach aligns perfectly with Cetera’s core values. Halloran stated, ‘Doug's commitment to prioritizing his clients' needs above all else aligns well with our values. We look forward to partnering with Doug as he continues to grow his practice with the backing of Cetera's robust service, support, and wide range of resources.’
Cetera Financial Group continues to position itself as a leader within the financial advisory space, primarily by empowering independent advisors through personalized support and flexible models for affiliation. The network is home to approximately 12,000 advisors and institutions, emphasizing its commitment to helping financial professionals thrive. As of mid-2025, Cetera manages around $590 billion in assets under administration, showcasing its expansive capabilities.
For advisors like Shepler who emphasize personal connection and client service, Cetera’s model offers an attractive alternative, blending modern technology with community-driven culture to create an environment conducive to growth. The integration of these elements positions advisors to achieve their goals under a structure that values their individual approaches while leveraging the resources and support that can lead to success.
Shepler’s journey is a testament to the importance of aligning professional values with institutional support, illustrating how a thoughtful decision can serve not only the advisor's ambitions but ultimately benefit their clients as well. With his transition to Cetera’s Summit Financial Networks, the financial landscape is witnessing the melding of experience, efficiency, and a deep commitment to client service—which will surely enhance the offerings available in this sector.
For more insights into Shepler's journey and Cetera's innovative advisory model, visit their official platforms or reach out through their channels. The evolving role of personalized service in finance continues to be an area ripe for development, and Shepler's move is a strong indicator of where advisors see their futures developing.
Shepler's decision to transition stemmed from numerous frustrations he encountered while navigating operational inefficiencies and inadequate support, which often led to prolonged calls for simple inquiries. Reflecting on his experiences, he remarked, ‘For too long, I found myself dedicating an unnecessary portion of my day to trying to navigate inefficiencies and technological breakdowns without adequate support.’ His dedication to his clients is a driving force behind his well-established practice, characterized by minimal client transfers and a reputation for exceptional service.
Desiring a broker-dealer model that aligns with his values of high-touch service, Shepler explored various options before selecting Cetera. His first onboarding experience with Cetera left a lasting impression, evocatively summarizing the moment with, ‘Wow.’ At Cetera, he discovered a happy medium—benefiting from the efficiencies associated with larger firms while retaining the personalized attention often found in smaller, boutique operations.
‘Summit offers the personalized, white-glove service I was searching for, while Cetera provides the size, scale, and technology necessary to drive sustainable growth,’ Shepler stated. This duality, he believes, allows him to focus primarily on his clients, instead of on logistical hurdles that can detract from their needs.
Tom Halloran, the leader of Cetera’s Advisor Channel, expressed confidence in Shepler’s move, emphasizing how the advisor’s client-first approach aligns perfectly with Cetera’s core values. Halloran stated, ‘Doug's commitment to prioritizing his clients' needs above all else aligns well with our values. We look forward to partnering with Doug as he continues to grow his practice with the backing of Cetera's robust service, support, and wide range of resources.’
Cetera Financial Group continues to position itself as a leader within the financial advisory space, primarily by empowering independent advisors through personalized support and flexible models for affiliation. The network is home to approximately 12,000 advisors and institutions, emphasizing its commitment to helping financial professionals thrive. As of mid-2025, Cetera manages around $590 billion in assets under administration, showcasing its expansive capabilities.
For advisors like Shepler who emphasize personal connection and client service, Cetera’s model offers an attractive alternative, blending modern technology with community-driven culture to create an environment conducive to growth. The integration of these elements positions advisors to achieve their goals under a structure that values their individual approaches while leveraging the resources and support that can lead to success.
Shepler’s journey is a testament to the importance of aligning professional values with institutional support, illustrating how a thoughtful decision can serve not only the advisor's ambitions but ultimately benefit their clients as well. With his transition to Cetera’s Summit Financial Networks, the financial landscape is witnessing the melding of experience, efficiency, and a deep commitment to client service—which will surely enhance the offerings available in this sector.
For more insights into Shepler's journey and Cetera's innovative advisory model, visit their official platforms or reach out through their channels. The evolving role of personalized service in finance continues to be an area ripe for development, and Shepler's move is a strong indicator of where advisors see their futures developing.
Topics Financial Services & Investing）
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