#Japan #Inc. #Tokyo #BASE #Estore Corporation #ShopServe

Estore Corporation Announces Logo Redesign

Estore Corporation, a subsidiary of BASE, Inc. and located in Minato, Tokyo, has announced a significant redesign of its corporate logo as well as the logo for its flagship e-commerce support service, "ShopServe." Set to launch on July 6, 2026, this redesign is part of the company's new commitment to innovation and growth in the fast-evolving e-commerce landscape.

Background of the Logo Redesign

As a pivotal player in the e-commerce support sector with over two decades of experience, Estore has tirelessly aided businesses in establishing and operating effective online stores. Recently, the e-commerce market has seen rapid changes, driven by advanced technologies like AI, alongside operational challenges stemming from workforce shortages. These issues have made it clear that many businesses lack the necessary resources to implement optimal strategies and daily operations.

In response to this evolving market environment, Estore is embarking on a new journey to further nurture the trust and success they have built with their clients. By enhancing their role in assisting with strategy formulation, daily operations, and execution, Estore aims to engage more deeply with their clients' business growth.

Details of the New Logos

Design and Colors

The new logo is designed to symbolize the rich history Estore has cultivated since its inception, as well as the trust established with its clients, signifying a deeper commitment to their growth.

1. Trust Navy: Continuing the use of the navy color, which represents sincerity and trust, the new iteration of the logo features a more profound shade. This update aims to communicate a strong ambition and stability for fostering continuous business growth among clients.

2. Intent Red: A new vibrant red accent, termed "Intent Red," reflects the company's core values of "People," "Heart," and "Passion." The term "Intent" connotes purpose, determination, and strong will. This color symbolizes Estore's commitment to supporting the daily operations of its clients.

Transition Timeline

The transition to the new logos will begin on July 6, 2026, with gradual updates to corporate and service sites. Importantly, there will be no service interruptions during this transition.

Message from CEO Kenji Yamamura

Marking one year of Estore's integration into the BASE group, CEO Kenji Yamamura stated, "In the past year, we have harnessed the strengths of our group to provide more value to our clients. Since launching 'ShopServe' in 2006, our focus has been on supporting businesses at every level—from systems to operations. The logo redesign represents a commitment to go beyond system provision, ensuring we remain deeply engaged in our clients' operational needs." He also emphasized that this new logo encapsulates their renewed dedication to merging technology with human passion to enhance client growth.

About "ShopServe"

For more information, visit ShopServe.

"ShopServe" offers a comprehensive support platform from establishment to operational growth for a broad range of clients, from small to large enterprises. With a robust and flexible system design, dedicated support teams, and a wealth of APIs for seamless integration with external tools, "ShopServe" stands ready to adapt and evolve to meet the diverse needs of its users.

Company Overview

• - Company Name: Estore Corporation (Japanese: 株式会社Eストアー)
• - Representative: CEO Kenji Yamamura
• - Location: Midtown Tower, 9-7-1 Akasaka, Minato, Tokyo, 107-6205
• - Founded: February 17, 1999
• - Capital: 100 million yen
• - Business: E-commerce support service "ShopServe"
• - Affiliated Company: BASE, Inc., which is a 100% subsidiary of BASE, Inc.

About BASE, Inc.

• - Company Name: BASE, Inc.
• - Securities Code: 4477 (Tokyo Stock Exchange Growth)
• - Representative: CEO Yuta Tsuruoka
• - Location: 3-2-1 Roppongi, Minato, Tokyo, 106-6237
• - Founded: December 11, 2012
• - Capital: Approximately 8.84 billion yen as of December 31, 2025
• - Business: Online shop creation service "BASE" and various financial services.

This strategic logo overhaul will help reaffirm Estore's commitment to innovation, growth, and unwavering support for their clients as they navigate the rapidly changing e-commerce landscape.