#Japan #Tokyo #YEBISU BREWERY #Yebisu Beer #MEMORIA 1890

Yebisu Brewery Tokyo Introduces MEMORIA 1890

This December, dive into the world of exquisite craft beer as Sapporo Breweries, a subsidiary of Sapporo Holdings, unveils their limited-edition brew, MEMORIA 1890, celebrating the rich history of Yebisu Beer. This remarkable imperial pilsner will be available exclusively at YEBISU BREWERY TOKYO starting December 3, 2025.

Yebisu, whose origins trace back to 1890, embodies a relentless spirit of innovation and quality. This unique brew incorporates rare domestically sourced hops, Hallertauer Tradition, which are frozen within 24 hours of harvest to lock in their fresh flavors. Additionally, the traditional German hop, Tettnanger, known for its fine aroma, adds another layer of complexity. The result is a fresh and vibrant scent reminiscent of greenery and fruits, offering a blissful taste experience that reflects over a century of brewing excellence.

Unique Packaging and Limited Edition Set

Not only will MEMORIA 1890 be available on draft, but Sapporo Breweries is also offering it in an elegant 750ml champagne bottle. This special package comes as part of a pair glass set, commemorating Yebisu's 135-year journey with only 135 sets available for purchase. Each set is priced at ¥8,800 (inclusive of tax) and sold on a first-come-first-served basis. Reservations are not accepted, ensuring that this limited offering preserves its exclusivity.

Celebrate the Festive Season

Coinciding with the launch of MEMORIA 1890, the YEBISU BREWERY TOKYO will also feature a Christmas special menu starting December 10, 2025, featuring dishes designed to be paired with its flagship brew, Yebisu ∞ (Infinity). The Christmas plate includes:

• - Herb-grilled chicken with marinara sauce
• - Smoked cheese white potato salad
• - Mozzarella wreath salad with lemon dressing
• - Chocolate brownie dusted with snow

This festive menu will undoubtedly elevate your holiday celebrations. Three dining options will be provided at varied price points:

• - Christmas plate with one glass of Yebisu ∞: ¥3,700
• - Christmas plate with two glasses of Yebisu ∞: ¥5,000
• - Half-sized Christmas plate with one glass of Yebisu ∞: ¥2,500

A Message from the Chief Experience Brewer

Ryohta Arimoto, Yebisu's Chief Experience Brewer, passionately mentions, "MEMORIA 1890 represents not only the flavors of high-quality ingredients but also the enduring commitment to innovation that our brewery stands for. As we approach our 135th anniversary, we invite everyone to savor this special brew that reflects our passion and craftsmanship. The champagne bottle format provides an elegant way to celebrate special moments with loved ones during this festive season."

Discover YEBISU BREWERY TOKYO

Located in Ebis, this brewery opened in April 2024, serving as a hub for Yebisu Beer enthusiasts. It combines a museum showcasing the history of Yebisu with a brewery area that lets customers see the beer-making process firsthand. The taproom offers a welcoming space to enjoy unique beers created on-site, providing an immersive experience celebrating 135 years of Yebisu tradition.

For those wanting to experience this monumental anniversary with style and class, join us at YEBISU BREWERY TOKYO to taste MEMORIA 1890 and indulge in the holiday specials. Visit the official websites for more details and be a part of this historic celebration.